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ICA Business Intelligence Briefing on Second Round of New gTLDs - Shared screen with speaker view
Jothan Frakes
28:24
Hi Everyone!
John McCormac
28:39
Morning/Afternoon/Evening all.
Jeff Neuman
29:12
Hello everyone
Peter LaMantia
29:28
Hi all, good to see some familiar faces
Jeff Neuman
30:13
So far nearly 70
Jeff Neuman
32:47
So you were in Human League?
Jeff Neuman
33:52
Jothan was also Keyboardist for Stevie B.
Kamila Sekiewicz
34:46
Welcome Everyone, thank you for joining us today
Rubens Kuhl
34:59
Jeff needs 1 hour to describe his background.
Jothan Frakes
35:30
He meant that literally - Jeff's got an amazing background
Donna Austin
36:17
Rubens seems to be chatting with just the panelists
Jeff Neuman
40:02
I am the conservative one of the bunch :)
Rubens Kuhl
41:28
We will definitely get less GEOs this time.
Peter LaMantia
43:08
lots of brand usage. agreed.
Mitchell Clark
43:17
amazon comes to mind
Kurt Pritz
45:33
An alternate way of asking that question is: What issues does ICANN need to settle (i.e., get community consensus) before proceeding?
Dawn Shackleton
47:00
Brands - its the quality of the domain not quantity and brands use tech to make their sites available in each of the territories that they operate in. They do not make money with domains they make money from the products they sell and within the industries that they operate in. They do not operate in the domain industry
Jeff Neuman
47:13
What ICANN can do and what they will do are two different questions.
Jothan Frakes
47:25
Agree Dawn.
Rubens Kuhl
47:27
Kurt, I believe the only open issue to be closed generics. And this one will need a decision to be made without community consensus.
Kurt Pritz
48:12
@Rubens + application fee, but not much else
Jeff Neuman
48:22
They need to staff up with personnel that know the program and have experienced it from the outside. Right now, they have left everything with staff that are internal looking in nature.
Martin Sutton
48:48
Board members have suggested the ODP should streamline the implementation
Martin Sutton
49:10
And the amount of work is questionable - most of the rules are already in place
John McCabe
50:42
Sounds as if Jeff may be recommending an "evergreen" cycle(s)
Dawn Shackleton
50:44
Churchill said Perfection is the enemy of progress - AGB does not need to be perfect to get brands started on the build up to submitting an application when the window finally opens. brands will also be interested in IDNs especially the global ones
Martin Sutton
50:44
80-90% of recommendations are simple to implement to
Peter LaMantia
51:43
ICANN could go quickly if leadership decided it was a priority. Agree, they need external leaders for next round with a mandate to get it down.
Martin Sutton
51:46
There should only be the need for one draft AGB published for comment, before the final AGB is delivered. No need for 8 versions
Arif Mirza
52:20
By 2025 every possible domain extension will be on at different blockchain based platforms. Does ICANN "officially" recognise the potential for these kinds of name collisions?
Peter LaMantia
52:44
Also agree with Martin. the changes are not material. Tuning execution is their only major task.
Donna Austin
53:07
Does anyone know how the IRT fits into the sequence of events? Does this happen after the ODP is complete or can it happen in parallel?
Mike Rodenbaugh
53:28
@Arif — No. There is no position from ICANN at all about blockchain domains afaik
Martin Sutton
53:59
Underserved regions also need the maximum time to assess an application - ICANN can issue information before the ODP to raise awareness
Paul Webb
54:38
I wonder if ICANN is looking at Handshake for inspiration. The rolling application process reminds me of how Handshake gradually released names.
Jeff Neuman
54:52
In theory Donna, an IRT cannot be formed until the policy is "approved".
Jeff Neuman
55:16
And if the policy is not "approved" until after the ODP, then that dictates the timing
John McCormac
55:23
ICANN doesn't have significant numbers of registrars in underserved regions.
Donna Austin
56:41
I understand the theory Jeff, but my concern is that the ODP will go beyond six months and the IRTs are generally open-ended. It would be good if there was a way to do the two in parallel.
Jeff Neuman
56:41
@john - that is true and they keep putting obstacles in the way for registrars in those regions rather than making things more accommodating without sacrificing quality
Martin Sutton
56:43
The ICANN community can work with ICANN to improve outreach and awareness - should not just rely on ICANN
Jeff Neuman
57:29
@Martin - I agree, but ICANN has never really operated in that fashion. They typically go into their silo until they have a document/product they believe is ready for public consumption
Jeff Neuman
57:40
So working with the community is a change in philosphy
Jeff Neuman
57:46
philosophy
John McCormac
57:47
@Jeff and prospective registrars become ccTLD registrars instead and outsource gTLD registrations. It is a very different market to the 2012 round.
Martin Sutton
01:01:20
Indeed Phil, most of the outputs are not significant changes
Martin Sutton
01:01:45
80-90% is relatively straightforward
Jothan Frakes
01:02:14
@Martin glad you are here - what is the URL for the Brand Registry Group website so folks can learn more about brands
Jim Prendergast
01:03:40
No more celebrity parties?
Paul Webb
01:03:54
Seems like the name registration process could benefit from Vickrey-style auctions
Jeffrey Sass
01:04:03
@Jim I resemble that remark...
Rubens Kuhl
01:04:12
Most new generic strings of interest will likely be crypto-related.
Jeff Neuman
01:04:49
@Jim - Celebrities are good after the fact, not before ;)
Martin Sutton
01:05:39
Thanks Jothan - I still have issues with train in tunnels affecting connectivity but here is the link https://brandregistrygroup.org
Jeff Neuman
01:06:22
I agree with Jothan.....I just didn't want to name them ;)
Jeff Neuman
01:07:06
@Paul - we hopefully will get to that - Vickrey Auction vs. Dutch, etc.
Paul Webb
01:07:21
😄
Kyle K
01:11:47
125-150
Arif Mirza
01:12:15
Use Coupon Code :JothanFrakes
Paul Webb
01:12:25
LOL
Jothan Frakes
01:12:43
Arif that there was funny
Jim Prendergast
01:12:51
The application fee is a drop in the bucket for operating one of these.
Jothan Frakes
01:12:56
like and subscribe lol
Jeff Neuman
01:13:02
@Kina - great question. This is a "pre-approval process" for the next round not a certification.
Jeff Neuman
01:13:30
So, they way it was written, no
Dawn Shackleton
01:13:44
https://observatory.domains/
Martin Sutton
01:13:47
Evaluations should also be streamlined so there is capacity to cope with higher demand, if it occurs
Jothan Frakes
01:13:57
OOoh thank you Dawn
Jothan Frakes
01:14:35
I couldn't recall the URL for that off the top of my head, I'll add that to my answer to Kurt Pritz in the Q&A Pod
Dawn Shackleton
01:14:44
https://www.skyzero.sky/
Donna Austin
01:15:13
there's also makeway.world
Donna Austin
01:15:40
for information about .brands
John McCormac
01:15:44
There's also a sword of Damocles effect with .WEB gTLD. If it goes live before the next round applications open, it could cause a surge of applications. The 2012 round didn't have a kind of "brand" champion for new gTLDs.
Jothan Frakes
01:16:14
Also there is https://www.makeway.world/ as a place that tracks .brand launches
Jothan Frakes
01:16:30
oops missed that someone else had mentioned that
Arif Mirza
01:16:40
Has ICANN ever considered awarding a TLD based on something other than highest bidder?
Martin Sutton
01:16:58
There are some great resources for highlighting visible use cases as included in the chat but there’s a lot of innovation that does not relate to websites/visible usage but performs critical support for new products and service delivered securely by organisations to their customers
Mike Rodenbaugh
01:17:17
@ Arif Yes the prior round was RFP (.aero, .museum, .info, .biz)
Peter LaMantia
01:17:18
Lots of resources. BrandTLD.News we have a showcase
Jothan Frakes
01:17:46
@arif Sure... there was a concept in the 2012 round of community applications being placed ahead of standard TLDs in review
Donna Austin
01:18:08
Costs go beyond the application fee.
Jothan Frakes
01:18:15
for sure @donna
Martin Sutton
01:18:16
Advice: Applicant needs to tell ICANN Board to get on with it.
Martin Sutton
01:19:51
New gTLD domains tend to be more purposeful, less speculative and minimise abuse, volumes are not relevant
Donna Austin
01:20:14
Agree Martin. If you want this to happen in a reasonable time period (it's already been 10 years) the Board needs to understand that there is demand and the longer it takes to introduce more TLDs into the market it disadvantages new entrants.
John McCormac
01:20:16
@Martin Are you sure?
Jeff Neuman
01:20:42
Telling ICANN to move on is always good. But getting ICANN to allow the community to help them move on would be a great start.
Dawn Shackleton
01:20:46
I have reduced my orgs domain portfolio by over 50% regards defensive domains because we have the .sky tld
Rubens Kuhl
01:20:55
@John, @Martin is mentioning Brand TLDs.
John McCormac
01:21:44
There's one piece of advice that should be given to each applicant: be prepared to lose everything and remember that renewals are life.
Jeff Neuman
01:21:47
If ICANN continues to operate in their silo doing everything themselves, then it will not proceed quickly.
John McCormac
01:22:55
@Rubens The wider new gTLD market (based on the July survey that I just ran) looks very different to those aspirations.
Peter LaMantia
01:23:02
Nice work @dawn. Huge part of the ROI
Peter LaMantia
01:23:54
Those brands had no digital or infrastructure leaders with a business case. IP consideration only.
Donna Austin
01:24:17
Right. Brand application for defensive purposes rather than active use of the TLD.
John McCormac
01:25:39
Much of the fear that drove brand gTLD applications in the 2012 round was generated by the Domain Tasting problem where IP owners were getting hit by infringers.
Donna Austin
01:25:58
Also important to remember that there were significant delays after the application window closed that lead to applicants dropping during this time. Hopefully that won't happen next time around.
Jeff Neuman
01:26:00
@John - agreed/
Jeff Neuman
01:26:08
@Donna
Jeff Neuman
01:26:12
+1
Paul Webb
01:26:16
Nice chat, good insights
Arif Mirza
01:26:22
Thanks everyone! :)
Andrew Brier
01:26:25
Thank you.