https://kwcontent.com/

Yay! Thank you Katie!

Thanks to our sponsor, VtSBDC, expert advisors providing guidance to Vermont's small businesses impacted by COVID-19. Learn more at vtsbdc.org, home of the Recovery Roadmap and a host of resources for recovery, reinvention, and resilience. https://www.vtsbdc.org/

Yes!

Makes sense! Love the comparison! Going to need these reminders when in-person networking returns, lol!

Thanks Katie. The pillars make sense with the assumption that we understand the customer persona(s) being targeted. Do you use social to understand the personas prior to launching the pillar activities?

How would you/do you apply this content strategy across various channels (i.e, social, email marketing, etc). Would you use this for all of these, or just for social?

The worksheet would be helpful, thanks!

Yes, thank you so much!

Do you have other related updates on how recent changes to the algorithm impact your current strategies?

Feel free to pop questions into the chat here or unmute yourself!

How do you recommend integrating these ideas into direct interaction with customers vis Social platforms?

Do you have a suggestion for the frequency of posts to make this kind of strategy effective?

Where do you see companies wasting the most resources? Ad spend? Content creation? Over-posting?

For a small team, that doesn’t have a dedicated marketing person, do you have advice for small content creation goals for our team, to serve as a starting place to get something out regularly?

When you have a presence on multiple platforms (FB, LI, Insta…), do you use different content or the same?

That’s very helpful! Thank you!

For small teams, are there any planning and scheduling tools/apps you recommend?

https://later.com/

Tabs for “plan” and “editorial calendar with dates and channels”

https://business.facebook.com/creatorstudio/home

Check Katie out at https://kwcontent.com/author/katie-wight/Thanks again to our sponsor, VtSBDC, expert advisors providing guidance to Vermont's small businesses impacted by COVID-19. Learn more at vtsbdc.org, home of the Recovery Roadmap and a host of resources for recovery, reinvention, and resilience. https://www.vtsbdc.org/

Thank you so much Katie, this was wonderful and really helpful !

We love gifts! Thanks Katie!

Smart presentation, Katie. Thank you.

Strongbrandsocial.com

CODE: VCET

This is awesome, thank you!

Super. THANK YOU.

Thank you Katie, Phoebe and Sam! You’re so generous and awesome.

www.vermontstartupcollective.com

Join us!

Super helpful! Thanks.