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How many days before black Friday should we increase the Budget? Is the Thursday early enough?
Hi Marti. Our suggestion would be as early as possible. If you could do it earlier in the week, it would be better
Ok thanks Ernest. And when I Need to reset the Budgets and bids, how do I identify which Targets and campaigns I increased? Or do I Need Keep a Manual list/overview?
What About Sponsored Brands? Should we do any changes for those campaigns as well?
Hi Marti, yes, you should also consider a budget increase for the SB campaigns
And by how much % should the Budgets be increased for SB?