Veg Fest Webinar 1: The big picture view: how do we become a Veg Nation in the time of Covid-19? - Shared screen with speaker view
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Good morning! Please feel free to input your questions into the chat box.
Thank you Prof Tim Benton for an excellent opening of the Veg Fest this morning. If you were Prime Minister for one day, what policy would you change/introduce that would make the most difference so we can 'eat better'.
Don’t forget it tweet and tag us @PeasPleaseUK and using the #VegFest :)
Great to see so many online. Please do post any questions to speakers in the chat and I'll make sure that Sheila sees them. Thanks @sofia!
I am working on the ground floor, providing affordable, tasty, healthier food to those who aspire to feed themselves and their families better but who struggle to do so.i do not think new product development features highly enough.
?? Are there any good examples of mapping what affordable and accessible food is available?? I work for Hull Kingston Rovers Rugby League. We are looking at how we can promote what is available to fans, however wondered if there was any examples of good practice.
Thank you Neil Parish, truly inspiring. Why to you think successive Governments have been so reluctant to champion organic farming?!
Tim Smith chairs the Commission
Good morning all - excellent speakers. My question is: “What role can public sector food procurement play in supporting an improved food system?”
Massively agree that we cannot have such great standards but then import food at massively lower standards (e.g. hormone beef, chlorinated chicken) if the government push through a quick trade deal.
Thank you Professor Tim Benton for raising the matter of creating a new metric for efficiency, which seems key. What would be you first steps in creating a transition from the domination of labour efficiency metrics of productivity towards active research and development into efficiency focussed on people fed per input as you outlined?
Do take a moment please to tweet and tag us @PeasPleaseUK and using the #VegFest
One of our sessions later in the week for Veg Fest will be with the Behavioural Insights Team
For those of us working to encourage everyone to love their vegetables, how do we strengthen what we're doing already?
why can’t we label foods according to the level of processing - clearly displaying Ultra Processed Foods so they can be reduced in the diet?
what can govt do to encourage local community hubs and gardens to thrive offering an alternative to Foodbanks & creating resilience to shaky supply chains?
@guypoppy - fertilisers are not required in large disruptive amounts. You are talking about large scale farming which is part of the problem. How does this campaign approach this problem of large scale farming being destructive to the planet, and address the need for organic standards?
waiting lists v long in scotland for allotments, community growing spaces more needed with access to land
Neil mentions allotments. Can something be done via the planning system to encourage developers to include larger gardens in house building?
It would be great to encourage people to carry on with any new food growing habits. In Sheffield I'm working with our local food partnership to collect these stories and encourage more of it. I'm working with my esteemed colleague, Hugh Fennel Whittingstall on this too :)
I agree, access to land is a big barrier. Could the current Ag. Bill transition measure offering lump sum payments to farmers leaving agriculture be used as a lever to make land available to community growing projects (including allotments) and new entrants.
How can we make healthier food options in all areas of the food sector more AFFORDABLE (especially in comparison to less healthy food options)? This is a significant barrier, especially for lower income families, suffering from greater food and health inequalities.
@karen wood large communal space to grow together should be part of the planning system
I agree that communal growing spaces are great to support people to work together, grow together, community cohesion etc. But
Can we proscribe fruit & veg? they do it in the US
Prescription from your health professional for fruit and veg from local farmers markets. supports local
https://www.goodtogrowuk.org/ I am signing people up to this in Leeds, you can add your local growing projects. agreed allotments and growing spaces need to become more accessible. and our education around seasonal veg.
But a space immediately outside your back door is needed to move things forward. I am involved in initiatives in areas of terraced housing with little space but have great potential 'amazing what you can do in a square meter
my group EATS Rosyth have just released a video which perfectly shows the potential impact of prescribing community growing for mental health
Tim you spoke of the costs. Business will not shift until its realised in their P&L. How can we hold companies accountable and be made declare that their 3 pound hamburger costs a further 10 pound of hidden costs that others are bearing.
Not sure which speaker to address this too. Thankyou! Lots of talk about farming and producing seasonally in the uk which is excellent. Can I ask where Organic comes into this plan? The focus is on eating healthy and organic standards must be part of this conversation. Both for health and the environment.
Is there anything in part 2 about food education?
Yes Sheila!! Hit the nail on the head! cooking and understanding food is a vital life skill and should definitely be on the curriculum
Regarding cooking… is it not time to start considering food literacy as opposed to just cooking. We need to teach children how to educate them about how to navigate the food system for life!
I have worked for a business that has proven through data that if a child cannot cook it faces a significant risk of obesity. This is such a simple thing to introduce back to schools and in turn in our homes
good point Shelia - I agree. How can we make it earlier than school and support families earlier?! Support for families on low income and limited food choices to support during the early years and support nurseries aswell?
the key is "collectively"... thank you Tamsin. Be happy to share an insight into our (Monmouthshire CC) and Wales vision and current shared data project -
Discussion about cooking skills is often also still very gendered
Cooking is on the curriculum in schools - but the challenge is supporting schools in how to deliver it well as part of a holistic education - preparing young people to ‘live well’
Definitely agree that people at all ages should be learnt to cook, but needs to be done sensitively - as I parent I would not want to be talked down to about what my family needs.
Good point Sheila, I agree with you. This should be simple to introduce into schools, not always the case. We also need to educate the parents.
Encouraging more of a playful approach to our veg is key to making veg less intimidating/offputting
Very interesting discussion. There is a lot of focus on why parents aren't doing XYZ, but there is a lack of real world data where we ask communities what are the current challenges. Creating effective nutrition intervention involving families in the community it so important. Experts cant just impose concepts.
the way we talk about food can be really positive to help change! thanks Tim
Yes @madamezucchini - that's what Veg Power is trying to do!
Will the next phase of the Food Strategy include a section about Food education - as a comprehensive life skill rather than just cooking… ? We need to get into schools and nurseries sooner rather than later!!!
@annataylor - doing a good job too :)
@annataylor is doing a fantastic job
Whilst I agree to some degree about cooking skills I think that first we need to change growing and supply chains. Historically, I worked with low income families on financial exclusion issues - here people constantly talked about education to manage finances better. The reality was that they didn't have any money. I learnt then that if you are on a low income in Hull you will not have the electric on, a cooker,utensils, no freezer etc - the teaching cooking is not the solution.
you have to look at what’s on promotion in our supermarkets as a key to who is feeding our nation… boxed and packets versus quality fresh. Its incredibly unbalanced. Our nations are getting sick at the hands of large manufacturers and businesses that are driven by shareholders.
Government removed A-Level Food three years ago - no incentive for secondary schools
But if a primary school child then goes home and there parents are not interested then it stops there. I think that a family approach is needed
Karen Wood - Really interesting point!
food is one part of the picture for our families. Part of the whole family approach we need to support our families
Food for Life as part of the Soil Association work with schools and caterers to improve veg uptake, with caterers to use a percentage of organic produce in school. We also work in schools training teachers around cooking on the curriculum. We also train support workers to work with parents on cooking skills linking ingredients with foodbanks. We encourage pupils to lead on food issues on schools and improve the school food policy. www.foodforlife.org.uk
Sign up using this link for the Veg Power session this Wednesday:https://us02web.zoom.us/meeting/register/tZ0kcOquqzIiG9VyP6HYeAbaof_IiQTyf-YS
Karen Wood, excellent point.
The full agenda for the rest of the week (which will cover many of the topics touched on this morning!) can be found here: https://foodfoundation.org.uk/event/veg-fest/
I've been putting a vegetable character in my front window everyday since lockdown started: Mango Jerry is there at the moment, about to be replaced by Celeriac Dion. It really engages local people on my doorstep, of all ages
@Madame Zucchini - what a great idea!
Another excellent and long-established schools programme: https://www.royalacademyofculinaryarts.org.uk/what-we-do/adopt-a-school/
On an entirely different note, how can the 8 countries where the Amazon Rainforest is located be incentivised to protect the lungs of the world
It sounds like we need to simultaneously inspire people to eat more Fruit and Veg by showing how amazing they can be in all their diversity, while also (for environmental reasons) scaling back our expectations of having all F&V available in all seasons.
To find out about how to become a Veg Advocate come to the Veg Fest Webinar on Friday. Click here to register https://us02web.zoom.us/meeting/register/tZYlf-uqqzgtGNUuVRcj2gdVbxkcTi8qCq0P
Sitopia was a fantastic episode of the Food Programme
@lucy thank you. You can find some of my characters here: https://www.instagram.com/madamezucchini/
You could link with Hull's Veg Cities programme
Great to hear about the importance of public procurement here. We are calling among other things for the expansion of the School Fruit and Veg Scheme for all children in primary school and more British produce https://www.sustainweb.org/news/sep20-sfvs-harvest/
Tasmin, not all Chefs have healthy options on their menus- are they the best people to educate children.
Agree with @Karen Wood's point. Also it is often cheaper to purchase ready-meals than cooking for one person from scratch. Also other factors - disabilities (physical and mental), motivation, cognitive bandwidth, time to cook (when balancing two jobs for example), all play a role.
If anyone here is working at the local level and is not yet linked to @VegCities please visit https://www.vegcities.org/ or get in touch with me. I would love to hear from you!
thanks everyone. great debate. keep up the good work!
agree Barbara - my child's pre-school employs a chef - snack is jam sandwiches and cheese and puddings are angel delight! Minimal veg on menu through the week - so much so we now send a packed lunch to limit but snack time still so much work to do!
Hi Barbara - I don't think responsibility should only fall to chefs - but the interesting thing in this example, is that chefs are on site, cooking meals from scratch, introducing diversity, eating with the children alongside the teachers.
@AnnaTaylor - we are linking with the Hull Food Partnership, and previously have got players and mascots involved in Veg of the Week, and Hull Food Partnership attending games (on hold at the minute) to promote Veg to fans. We are now looking to develop a new project - Scrummy Meals where players and mascots are preparing meals, and there is signposting to where people/fans can access the food affordably (hence looking at mapping)
Re-mapping. This has been attempted in Hull and East Riding on several occasions brining together community growing groups and local food network/ farmers markets etc. Hull Food Partnership are currently leading on the initiative. One thing that disrupts its accuracy is short term funding - community projects come and go and so do initiatives in schools etc. This links I think to what Guy was saying about invest now for rewards in the longer term. Government and grant funding does not easily support this as it looks for short term outputs and outcomes.
TastEd, founded by Bee Wilson and Washingborough helps children to learn to love vegetables and fruits through exploring foods with their senses, openly discussing preferences. In all the food teaching I have done, its the most magical and transformational experience for children I have seen. It empowers them… https://www.tasteeducation.com/
traffic light labelling is not mandatory though and supermarkets all use different types of labelling so it needs to be consistent everywhere.
food marketing people need to step up! it’s their duty to make things clear for their customers. doesn’t need to be traffic lights, could be a percentage processed level. it will encourage manufacturing to make their amendments to make it healthier
There is currently a consultation out on food labelling for anyone interested (closes Oct 21st): https://www.gov.uk/government/consultations/front-of-pack-nutrition-labelling-in-the-uk-building-on-success
My point was about transparency of the food system: labels are only a small part of how to ensure greater transparency
Please rant Prof Benton!!!!
Hi all! Sign up to our Changing behaviour webinar here: https://us02web.zoom.us/meeting/register/tZIocuuqrj8iG9ReFx9bL1Gs5WvySgvMwK0qSee the full agenda for our Veg Fest week: https://foodfoundation.org.uk/event/veg-fest/
Thanks Tamsin - Really key is to consider all aspects and address inequalities.
Will the obesity strategy be able to address these issues?
Yes it's really complex and multi-layered. If it wasn't we'd have cracked it by now. But it's very encouraging to be amongst lots of passionate people who want to do something about the issues we're discussing
I agree, Madam Zuccini. What a great quality of discussion about the real issues among people who are really doing something about it. Great way to start a Monday morning! Thank you Food Foundation, Sheila, Panelists and everyone!
Many thanks for a really interesting and informative session.
Fascinating discussion - thank you to the organisers and all of the speakers.
Thank you , really good discussion
Huge thanks to our wonderful speakers and to Sheila for engaging and brilliant chairing.
Thanks everyone - really interesting and engaging discussion!
Has this been recorded? To watch again ?
Thank you everyone and to our fantastic chair and speakers!
This is brilliant and so glad it considers food systems and child health and brining it all together! Fingers crossed for today in history of FOOD!
Thanks everyone :)
THanks everyone - great to listen to!
So interesting! Thank you everyone!
thanks that was really interesting!
Thank you very much
Thanks for the interesting discussion