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Best Practices for Engaging Hispanic Consumers in Media - Shared screen with speaker view
Henry Pazaryna
23:04
Hello everyone - I’m Henry Pazaryna from Collage Group. Thank you for joining today’s session! Learn more about unleashing the power of culture to drive brand growth with Collage Group’s cultural intelligence: https://bit.ly/3HlzTzH
Henry Pazaryna
24:13
Who’s joining us today? And from what part of the country/world?
Cari Peek
25:11
Cari from CSAA Insurance Group, I'm located in the Dallas area. Excited to learn from you today!
Laura Velarde
25:31
Hi, Laura from Old Navy in San Francisco!
Chelsea Hidalgo
25:49
Chelsea from the Scott Family Amazeum in Bentonville,
Chelsea Hidalgo
25:51
AR!
Henry Pazaryna
25:54
Greetings all! Thank you for joining us!
Tim Ortiz
25:58
Hey, I am using this app to record meetings and take notes with AI. https://zoom.beulr.com/
Juarez, Marisol {PEP}
26:55
Marisol from PepsiCo. Located in Mexico!
Bokanika Kan
27:01
Boky Kan, joining from Elevance Health in Los Angeles.
Henry Pazaryna
27:25
Multicultural market research is so important to your diverse consumer engagement strategy! Discover why on our website: https://bit.ly/3GLPAi4
Jose Montenegro
27:37
Amy from dentsu, joining in from NYC!
Chang-Rodriguez, Alex
27:57
Alex from Lowe's at Mooresville, NC
Silvia Testa
28:02
Good morning, Silvia joining from d2H in LA!
Guillermo Sánchez
28:17
Guillermo from Breakthru Beverage in Colorado
Joana Tudela
28:26
Joa founder of Culturizing Access. I help organizations implement language access. I'm in NJ
AnnMarie Figueira
29:58
Ann-Marie from Gen Media in NY. Home of the independent Hispanic broadcasters.
Henry Pazaryna
33:18
Hispanic consumers are America’s fastest-growing multicultural group projected to nearly double in size over the next 40 years. Learn how to market to this segment: https://bit.ly/3XhN2PL
Henry Pazaryna
45:00
Let’s talk about brands! One of our in-house studies, which looked at over 250 iconic brands, was able to help us objectively identify the top 10 brands for Hispanic consumers: https://bit.ly/3QT7J24
Henry Pazaryna
51:09
More than 250 leading brands across 16 industries rely on Collage Group’s consumer insights. Discover success stories here: https://bit.ly/3CTOyzc
Henry Pazaryna
56:33
Do you know matters most to Gen Z consumers, in addition to multicultural consumers? Discover insights to enhance brand engagement and activation: https://bit.ly/3CWDW2B
Henry Pazaryna
01:01:33
Here’s another generational segment insight — millennial consumers are critical to your brand’s growth! Their interests and values are evolving too: https://bit.ly/3iRVjL0
Henry Pazaryna
01:06:10
Keep your eyes peeled for follow-up information from today’s presentation! Discover additional consumer insights in the meantime: https://bit.ly/3IRO3JV
Henry Pazaryna
01:06:26
And thank you so much for joining us today! We would love your feedback – please take a few minutes to fill out our survey: https://www.surveymonkey.com/r/YKJDS8D
Henry Pazaryna
01:07:42
While you’re thinking about questions, connect with Collage Group by following us on LinkedIn and Twitter: https://www.linkedin.com/company/11145741/https://twitter.com/collage_group
Manny Ruiz
01:08:24
Manny from Nuestro Stories. Great job guys! In 2018, I launched the first ever Mixed Reality Marketing Summit in NYC. Wonderful to see everything that is now happening in the metaverse. In 2018, the term was trending towards mixed reality but meta verse sounds more complete :-)
Henry Pazaryna
01:15:39
Again, we would love your feedback! Please take a few minutes to fill out our survey while you’re submitting questions: https://www.surveymonkey.com/r/YKJDS8D
Monica Herrera
01:19:12
Also here from Nuestro Stories! This has been really insightful!
Henry Pazaryna
01:19:35
Thanks, Vic! If you have any further questions, please contact us here: https://www.collagegroup.com/contact-collage-group
Toya Mitchell
01:22:33
Thank you!