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Trade Exclusive vs. Trade Preferred: Examining the Future of 'To-the-Trade' - Shared screen with speaker view
Jo Ann Alston
44:21
Dont you think you lose your exclusivety if you sell retail or online
Jo Ann Alston
44:39
It feel like they are working against us
Jo Ann Alston
46:14
so it like big companies may actually be competing and putting the small design firms out of business you might as well be RH
Jo Ann Alston
48:32
You would have to raise flat fee to compensate for the loss you are taking selling project
Zendy Nevado-Gee
49:06
Michel, do you find that it is still profitable or worth it in the end to lose the commission-based structure for procurement?
Ashley Evans
50:41
How can we as designers reframe the conversation to be less of "furniture salespeople" to "interior life and style creators"- make it more about the design and less the shopping aspect?
Jo Ann Alston
50:53
Then if you want to sell to retail you should change the name
Jo Ann Alston
52:53
You want us t o buy from you but you also want to take away 15 percent of the business becaus e you are selling it retail
Jo Ann Alston
54:02
I think Lynsey is correct
Chad Smith
54:33
www.onsidedoor.com/for-vendors
Heather Wolf
55:09
Kearsley linens does our fabrics exclusively to the trade and has only limited offering to the public on our E-Shop (like Stark). All of those items have many more colors and customizing options to the trade and another 60% of our products are exclusive to the trade. We are set up on Style Row, getting set up on Bellvine and will now look at Side Door.
Jo Ann Alston
56:25
I thinks designers are turning more to boutique lines furniture and fabrics not online and custom furniture because of the large manufacturers online selling retail
Kirsten Zook
57:18
How does something like Side Door work with trade showrooms? Where does Side Door make their money from designer net?
Jo Ann Alston
57:41
How is custom done online?
Chad Smith
01:00:26
SideDoor sets up accounts at stocking or nonstocking or call it dealer pricing- making the spread btw stocking and nonstocking. The designers can buy at the designer net or share the product at the brands stated IMAP- if the customer checks out the designer makes the full spread between designer or nonstocking at the IMAP- the designer can now share these shoppable links on their website, social media etc...- SideDoor centralizes the orders, pays the vendor and coordinates delivery
Jo Ann Alston
01:02:11
so the clients are ordering the produc t on their own? I see all sorts of problems
Heather Wolf
01:02:14
We are set up for custom on Style Row and setting up on Bellvine for custom. There are base fees for standard items and then there are add on pricing for many custom options and then the designers can reach us directly for custom quotes beyond the options loaded into the systems.
Jo Ann Alston
01:03:20
RH lead times ar e horrible
Chad Smith
01:03:52
@jo ann - It's not for custom right now- it's for your as shown products. No returns on buyers remorse
Jo Ann Alston
01:03:57
What happened t o wanting to buy US brand
Jo Ann Alston
01:05:18
I disagree Designer have way more sources inlcuding custon
Jo Ann Alston
01:05:57
I designer can create a much better room rather than limit your self to RH
Jo Ann Alston
01:06:55
I still prefer to work with American brands and craftsman
Kristi Nelson
01:07:45
They have created the image because they have committed to spending on advertising which most manufacturers have either stopped doing or have slashed their spend so dramatically that they don't have consumer awareness or drive aspirations. This didn't use to be the case.
Kristi Nelson
01:08:43
Luxury brands spend on advertising and marketing.
Ashley Evans
01:09:11
Also it goes back to the 'wall' of old school design- we're catching up with education and trust now.
Jo Ann Alston
01:10:59
I think RH was mor e revalent when you could get it right away, Things have changed, Since they manufacture in China lead time s ar e awful and actual American companies are now surpassing them
Jo Ann Alston
01:12:01
Rh will fall apart in 5 years
Jo Ann Alston
01:12:13
You have to know how it is constructed
Zendy Nevado-Gee
01:16:28
Question: Curious about the flat fee structure if forgoing the commission - is it based on the number of hours from design, procurement to installation or have you all figured out a range price per sq.ft.? Do you find that these models are still profitable?
Jo Ann Alston
01:19:27
YES!!!!!!!
Jo Ann Alston
01:19:48
I want exclusivity
Jo Ann Alston
01:21:14
I will help young clients that for some reason want to buy RH but is is hard as I know the quality is not the same as some American product
Rika Fader
01:23:03
Michel- do you just charge a flat flee plus a mark up on purchasing?? Or is it strictly flat fee?
Rika Fader
01:24:12
Thank you all for your insight- it was a pleasure !
Zendy Nevado-Gee
01:24:20
Thank you! This is very insightful.
Ashley Evans
01:24:25
Thank you all!