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HMC SUMMIT SERIES: STRATEGIC EXCELLENCE AWARDS BEST OF SHOW - Shared screen with speaker view
David Sanchez
33:44
Beautiful and inspiring story
Victor Cornejo
40:40
Definitely an example of “how to do it right”. Authentic and audience centric.
Soraya Rodriguez
42:06
"el Moco" LOL not sure how it wold resonate
Esthela Alarcon-Teagle
42:13
LOL
Doris Aguirre
43:21
I really love and appreciate the message that you sent out with Mucinex. Not sure the Mr. Mucus would have had the same effect. So well though out.
Jam Latino
46:37
Love this work and new direction. BTW, nothing wrong with El Moco! Mocos are Memorable… ;-)
Maria C Rios
49:33
Agree. LOL Humor pays off with this audience. AND it's disruptive that you went the self care route. kudos!
Victor Cornejo
49:50
Can you provide some insight into media choices for the campaign?
Jam Latino
51:36
Yes… and usage on social media.
Natalia Caylor
52:18
Love this presentation, thank you!
David Sanchez
53:22
You said this took two years. How do you convince C suite that this is a long term play? Not just brand play but the benefit of building these deep connections with Latinos.
Jennifer Woods
58:52
Now with the foundation established for the brand, any openness to integrating Mr. Mucus in future US Hispanic work?
Esthela Alarcon-Teagle
01:01:56
Agree! Keep pushing!
Victor Cornejo
01:03:45
BRAVO! Listen to your agency!
Esthela Alarcon-Teagle
01:03:59
👆🏽
Jam Latino
01:07:04
‘Bienestar y estar bien para ti y para otros’ is an interesting cultural foundation in Spanish to pivot from. It inherently informs values reflected in Martha’s testimonial and feel like fertile ground to develop the relationship between brand and community — and messaging!
Jam Latino
01:07:21
Excellent work.
Doris Aguirre
01:07:47
Congratulations on the Casanova team on a fabulous strategic campaign.
Jennifer Woods
01:07:57
Congratulations Casanova!