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Beautiful and inspiring story
Definitely an example of “how to do it right”. Authentic and audience centric.
"el Moco" LOL not sure how it wold resonate
I really love and appreciate the message that you sent out with Mucinex. Not sure the Mr. Mucus would have had the same effect. So well though out.
Love this work and new direction. BTW, nothing wrong with El Moco! Mocos are Memorable… ;-)
Maria C Rios
Agree. LOL Humor pays off with this audience. AND it's disruptive that you went the self care route. kudos!
Can you provide some insight into media choices for the campaign?
Yes… and usage on social media.
Love this presentation, thank you!
You said this took two years. How do you convince C suite that this is a long term play? Not just brand play but the benefit of building these deep connections with Latinos.
Now with the foundation established for the brand, any openness to integrating Mr. Mucus in future US Hispanic work?
Agree! Keep pushing!
BRAVO! Listen to your agency!
‘Bienestar y estar bien para ti y para otros’ is an interesting cultural foundation in Spanish to pivot from. It inherently informs values reflected in Martha’s testimonial and feel like fertile ground to develop the relationship between brand and community — and messaging!
Congratulations on the Casanova team on a fabulous strategic campaign.