CAE please

Angela Richardson, CAE credit

Attracting new members

CAE please

Learn to engage members more

Communication tool preferences of younger professionals

How to engage our members

Customizing engagement messaging

new trends in digital marketing

Engaging members with our communication platforms.

engagement, particularly in the virtual environment

Member engagement is vital and learning more is always appreciated.

We've done a much better job of building member engagement since I started but we struggle with integrating engagement across the organization, so a substantial proportion of our community (about 30x the size of membership) basically has no connection to us exact occasional transactions

so, uh, how do I fix that

How to re-engage members/committees that have dropped their participation.

improve engangement, outreach

If you are just coming in, please put first/last name in zoom id and let us know in the chat if you need CAE/CPE credits

Tom is awesome!

Q1 for CAE/CPE credit

labor force - everyone is too busy to notice the association

volunteering and when they do participating

Julia Richards CAE

People can find some of the benefits elsewhere

poor membership retention of early careers. perhaps due to covid, finances/med school debt, ??

Better communication. How to cut through the noise.

not enough programs just for members -- too much is open to the public

Ron Fitzwater - CAE credits please

oh man, acquisition? we're ostensibly the professional home for *all* people in our broader field but we only really have structure and program to serve a minority of them

Creating messages and engagement opportunities that apply to diverse age groups and needs

Engaging members

frequent changing of staff

Lots of free info that we offer already...distinguishing member content value from free content

lack of engagement

And access to content sometimes unclear for members

Small staff, we could be asking what members need

+1 Shelby

zRight now, since our members are forward facing health care providers, our challenge is getting their attention during this pandemic.

Getting older members to adapt to our increasing digital presence

@Rob Oliveri 👋🏾

@Robert 100% agree

@Gail Remy we need to connect

wow, I’m surprised TikTok isn’t higher

@Alfred same with the multiple emails for different purposes. I'm have colleagues say I'm crazy.

it blows my mind that multiple offices of mine use email engagement and not a one of them other than me can describe engagement rates

Would love to know the source of this data about imagery is liked by different demographics. very helpful

Q2 for CAE/CPE Credit

currently N/A

At this time we don't.

Q2 - Same as Regais; none at this time.

No customization

We send out separate emails to different segments to customize the message to that specific group.

No differentiation

Custom messages for member type, more visual messages for younger members

@Chad, good to see you again

Right now, as a small association, we really do not have the resources to differentiate our member communications very much.

Perfect thank you, this is great information to know.

Segmentation, segmentation, segmentation with merge tags and dynamic fields specific to the user.

We don't engage the different segments much

No segmentation utilized.

We aspire to multiple versions to target segments, but have such limited bandwidth, often we end up with one for all

@Shayna👏🏾

fortunately a lot of our segments are extremely specific, I like to build custom automated campaigns toward different demos, easy peasy content edits give me a lot of flexibility

@Jon like that

Any recommendations on preferred platforms for text campaigns?

Thanks Alfred!

No

Podcasts: I listen every day

Not often

♥️ in leisure

We did a podcast ever 2 week in 2021 and didn't get many members who listened in.

I'm too ADD to pay attention to straight audio

@Alfred what is the ROI?

thanks

@Alfred and @Amy also interested in text campaign platforms

Podcasts are a "long game" strategy but can be a great tactic to build non-dues revenue.

@Shayna 👍🏾

We use podcasts to augment other content, such as webinar follow up or to repurpose content. Also to feature members.

my dream is to use a podcast to curate all of our content on absolute hyperdrive

That's great @Jon

our problem here, honestly, isn't a lack of want to but a lack of resource (however we also don't use 5-6% of our budget on marketing so)

Video

More video

eCommerce website

We're trying podcasts again.

more video

Q3 for credit

video

video and podcast

Logic-based email member communications

we have podcasts and video

our next step is to really get into a strategy, period, because that's never been the case here, and I'm probably going to steer it in a mid-term direction toward podcasting, but first we got a lot of things to iron out

We are trying to expand short videos - especially during our Legislative Session. We are also trying to expand podcasts

A social media campaign

Videos

We did a podcast series, lots of enthus

Stretched too thin

was TikTok offered as an option in this survey?

help me out: what's the best practice for posting frequency?

cuz we don't post much and also don't have engagement

high five

Does YouTube have restrictions in other countries? Vimeo is not accessible in some countries, for instance

this was terrific -- thank you

Thanks for the insights!

Excellent information, thank you!

Very good information. Thank you!

Thank you!!

Very helpful, thank you!

Excellent. Thank you very much!

Thanks Alfred!

Thank you!

Thanks Alfred!

Thanks Alfred

Thank you everyone!

We HAVE to customize our outreach.

Great job Alfred!!!

just got a lot more ammo for our upcoming strategy retreat!

Alfred McKelvySr. Director, Strategic Partnershipsamckelvy@multiview.com972.402.7022

The need to utilize more than one channel to reach different audiences.

Segmentation

Good info - and thought provoking since leadership is older but has different preferences than the younger prospects!!

Keep exploring and testing strategies to see what works. Diversify and segment.

segmenting

Thank you! Really need to get into segmentation

Renewed impetus to segment, customize messaging, and utilize retargeting

I appreciate the discussion of the various generations and the differences as well as the need to differentiate our messages.