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W221: ENGAGING YOUR MEMBERS, AND FUTURE MEMBERS, WHERE THEY ARE - Shared screen with speaker view
Regais Wilson
18:45
CAE please
Angela Richardson
18:55
Angela Richardson, CAE credit
Regais Wilson
19:03
Attracting new members
Cheryl Lytle
19:05
CAE please
Angela Richardson
21:35
Learn to engage members more
Judith Greifer, ASPHO Staff (she, hers)
21:37
Communication tool preferences of younger professionals
Cynthia Owens
21:38
How to engage our members
Lia Shore (she/her)
21:47
Customizing engagement messaging
Shelby Smiley
21:59
new trends in digital marketing
Jennifer Fontana
22:03
Engaging members with our communication platforms.
Julia Richards
22:08
engagement, particularly in the virtual environment
Cheryl Lytle
22:16
Member engagement is vital and learning more is always appreciated.
ESA Staff Jon Miller (he/him)
22:17
We've done a much better job of building member engagement since I started but we struggle with integrating engagement across the organization, so a substantial proportion of our community (about 30x the size of membership) basically has no connection to us exact occasional transactions
ESA Staff Jon Miller (he/him)
22:22
so, uh, how do I fix that
Chad Faison
22:26
How to re-engage members/committees that have dropped their participation.
Robert Oliveri
22:38
improve engangement, outreach
Julie Duncan, UST
23:06
If you are just coming in, please put first/last name in zoom id and let us know in the chat if you need CAE/CPE credits
Chad Faison
25:22
Tom is awesome!
Julie Duncan, UST
26:53
Q1 for CAE/CPE credit
Cheryl Lytle
27:08
labor force - everyone is too busy to notice the association
Jennifer Fontana
27:17
volunteering and when they do participating
Julia Richards
27:20
Julia Richards CAE
Angela Richardson
27:20
People can find some of the benefits elsewhere
Judith Greifer, ASPHO Staff (she, hers)
27:22
poor membership retention of early careers. perhaps due to covid, finances/med school debt, ??
Chad Faison
27:25
Better communication. How to cut through the noise.
Laura Capponi
27:26
not enough programs just for members -- too much is open to the public
ronfitzwater
27:26
Ron Fitzwater - CAE credits please
ESA Staff Jon Miller (he/him)
27:27
oh man, acquisition? we're ostensibly the professional home for *all* people in our broader field but we only really have structure and program to serve a minority of them
Lia Shore (she/her)
27:36
Creating messages and engagement opportunities that apply to diverse age groups and needs
Cynthia Owens
27:40
Engaging members
Abigail Remy
27:44
frequent changing of staff
Julia Richards
27:55
Lots of free info that we offer already...distinguishing member content value from free content
Shelby Smiley
27:56
lack of engagement
Julia Richards
28:14
And access to content sometimes unclear for members
Regais Wilson
28:15
Small staff, we could be asking what members need
Regais Wilson
28:21
+1 Shelby
ronfitzwater
28:35
zRight now, since our members are forward facing health care providers, our challenge is getting their attention during this pandemic.
Robert Oliveri
28:41
Getting older members to adapt to our increasing digital presence
Regais Wilson
28:58
@Rob Oliveri 👋🏾
Chad Faison
29:01
@Robert 100% agree
Regais Wilson
29:20
@Gail Remy we need to connect
Amy Freed Stalzer, CAE
41:18
wow, I’m surprised TikTok isn’t higher
Regais Wilson
47:28
@Alfred same with the multiple emails for different purposes. I'm have colleagues say I'm crazy.
ESA Staff Jon Miller (he/him)
50:52
it blows my mind that multiple offices of mine use email engagement and not a one of them other than me can describe engagement rates
Judith Greifer, ASPHO Staff (she, hers)
54:57
Would love to know the source of this data about imagery is liked by different demographics. very helpful
Julie Duncan, UST
55:15
Q2 for CAE/CPE Credit
Regais Wilson
55:20
currently N/A
Jennifer Fontana
55:29
At this time we don't.
Chad Faison
55:38
Q2 - Same as Regais; none at this time.
Pet Industry Joint Advisory Council
55:40
No customization
Cheryl Lytle
55:49
We send out separate emails to different segments to customize the message to that specific group.
Shelby Smiley
55:50
No differentiation
Lia Shore (she/her)
55:57
Custom messages for member type, more visual messages for younger members
Regais Wilson
56:00
@Chad, good to see you again
ronfitzwater
56:08
Right now, as a small association, we really do not have the resources to differentiate our member communications very much.
Judith Greifer, ASPHO Staff (she, hers)
56:09
Perfect thank you, this is great information to know.
Shayna Varner
56:10
Segmentation, segmentation, segmentation with merge tags and dynamic fields specific to the user.
Cynthia Owens
56:18
We don't engage the different segments much
Robert Oliveri
56:26
No segmentation utilized.
Julia Richards
56:29
We aspire to multiple versions to target segments, but have such limited bandwidth, often we end up with one for all
Regais Wilson
56:39
@Shayna👏🏾
ESA Staff Jon Miller (he/him)
57:09
fortunately a lot of our segments are extremely specific, I like to build custom automated campaigns toward different demos, easy peasy content edits give me a lot of flexibility
Regais Wilson
57:37
@Jon like that
Amy Freed Stalzer, CAE
01:00:07
Any recommendations on preferred platforms for text campaigns?
Amy Freed Stalzer, CAE
01:01:01
Thanks Alfred!
Angela Richardson
01:01:22
No
Julie Duncan, UST
01:01:25
Podcasts: I listen every day
Lia Shore (she/her)
01:01:33
Not often
Regais Wilson
01:01:35
♥️ in leisure
Cheryl Lytle
01:01:51
We did a podcast ever 2 week in 2021 and didn't get many members who listened in.
ESA Staff Jon Miller (he/him)
01:01:52
I'm too ADD to pay attention to straight audio
Regais Wilson
01:02:01
@Alfred what is the ROI?
Regais Wilson
01:02:30
thanks
Gwyn Donohue, CAE
01:03:16
@Alfred and @Amy also interested in text campaign platforms
Shayna Varner
01:03:25
Podcasts are a "long game" strategy but can be a great tactic to build non-dues revenue.
Regais Wilson
01:03:44
@Shayna 👍🏾
Lia Shore (she/her)
01:03:47
We use podcasts to augment other content, such as webinar follow up or to repurpose content. Also to feature members.
ESA Staff Jon Miller (he/him)
01:04:22
my dream is to use a podcast to curate all of our content on absolute hyperdrive
Regais Wilson
01:05:16
That's great @Jon
ESA Staff Jon Miller (he/him)
01:08:23
our problem here, honestly, isn't a lack of want to but a lack of resource (however we also don't use 5-6% of our budget on marketing so)
Cynthia Owens
01:08:43
Video
Lia Shore (she/her)
01:08:48
More video
Julia Richards
01:08:50
eCommerce website
Cheryl Lytle
01:08:54
We're trying podcasts again.
Jennifer Fontana
01:08:54
more video
Julie Duncan, UST
01:08:55
Q3 for credit
Shelby Smiley
01:09:03
video
Abigail Remy
01:09:08
video and podcast
Gwyn Donohue, CAE
01:09:10
Logic-based email member communications
Robert Oliveri
01:09:17
we have podcasts and video
ESA Staff Jon Miller (he/him)
01:09:34
our next step is to really get into a strategy, period, because that's never been the case here, and I'm probably going to steer it in a mid-term direction toward podcasting, but first we got a lot of things to iron out
ronfitzwater
01:09:38
We are trying to expand short videos - especially during our Legislative Session. We are also trying to expand podcasts
Regais Wilson
01:09:48
A social media campaign
Chad Faison
01:09:52
Videos
Judith Greifer, ASPHO Staff (she, hers)
01:10:33
We did a podcast series, lots of enthus
Regais Wilson
01:10:37
Stretched too thin
Amy Freed Stalzer, CAE
01:12:08
was TikTok offered as an option in this survey?
ESA Staff Jon Miller (he/him)
01:12:56
help me out: what's the best practice for posting frequency?
ESA Staff Jon Miller (he/him)
01:13:15
cuz we don't post much and also don't have engagement
ESA Staff Jon Miller (he/him)
01:15:50
high five
Laura Capponi
01:18:36
Does YouTube have restrictions in other countries? Vimeo is not accessible in some countries, for instance
Laura Capponi
01:33:22
this was terrific -- thank you
Julia Richards
01:33:37
Thanks for the insights!
Judith Greifer, ASPHO Staff (she, hers)
01:33:39
Excellent information, thank you!
Jennifer Fontana
01:33:46
Very good information. Thank you!
Cheryl Lytle
01:33:54
Thank you!!
Lia Shore (she/her)
01:33:57
Very helpful, thank you!
Kakoli
01:34:02
Excellent. Thank you very much!
Amy Freed Stalzer, CAE
01:34:07
Thanks Alfred!
Gwyn Donohue, CAE
01:34:17
Thank you!
Chad Faison
01:34:20
Thanks Alfred!
Regais Wilson
01:34:30
Thanks Alfred
Alfred McKelvy
01:34:36
Thank you everyone!
Gwyn Donohue, CAE
01:34:52
We HAVE to customize our outreach.
Nancy Rosenbaum
01:34:53
Great job Alfred!!!
ESA Staff Jon Miller (he/him)
01:34:57
just got a lot more ammo for our upcoming strategy retreat!
Alfred McKelvy
01:35:00
Alfred McKelvySr. Director, Strategic Partnershipsamckelvy@multiview.com972.402.7022
Jennifer Fontana
01:35:06
The need to utilize more than one channel to reach different audiences.
Chad Faison
01:35:14
Segmentation
Judith Greifer, ASPHO Staff (she, hers)
01:35:18
Good info - and thought provoking since leadership is older but has different preferences than the younger prospects!!
Lia Shore (she/her)
01:35:19
Keep exploring and testing strategies to see what works. Diversify and segment.
Shelby Smiley
01:35:21
segmenting
Robert Oliveri
01:35:37
Thank you! Really need to get into segmentation
Julia Richards
01:35:43
Renewed impetus to segment, customize messaging, and utilize retargeting
ronfitzwater
01:35:57
I appreciate the discussion of the various generations and the differences as well as the need to differentiate our messages.