
18:45
CAE please

18:55
Angela Richardson, CAE credit

19:03
Attracting new members

19:05
CAE please

21:35
Learn to engage members more

21:37
Communication tool preferences of younger professionals

21:38
How to engage our members

21:47
Customizing engagement messaging

21:59
new trends in digital marketing

22:03
Engaging members with our communication platforms.

22:08
engagement, particularly in the virtual environment

22:16
Member engagement is vital and learning more is always appreciated.

22:17
We've done a much better job of building member engagement since I started but we struggle with integrating engagement across the organization, so a substantial proportion of our community (about 30x the size of membership) basically has no connection to us exact occasional transactions

22:22
so, uh, how do I fix that

22:26
How to re-engage members/committees that have dropped their participation.

22:38
improve engangement, outreach

23:06
If you are just coming in, please put first/last name in zoom id and let us know in the chat if you need CAE/CPE credits

25:22
Tom is awesome!

26:53
Q1 for CAE/CPE credit

27:08
labor force - everyone is too busy to notice the association

27:17
volunteering and when they do participating

27:20
Julia Richards CAE

27:20
People can find some of the benefits elsewhere

27:22
poor membership retention of early careers. perhaps due to covid, finances/med school debt, ??

27:25
Better communication. How to cut through the noise.

27:26
not enough programs just for members -- too much is open to the public

27:26
Ron Fitzwater - CAE credits please

27:27
oh man, acquisition? we're ostensibly the professional home for *all* people in our broader field but we only really have structure and program to serve a minority of them

27:36
Creating messages and engagement opportunities that apply to diverse age groups and needs

27:40
Engaging members

27:44
frequent changing of staff

27:55
Lots of free info that we offer already...distinguishing member content value from free content

27:56
lack of engagement

28:14
And access to content sometimes unclear for members

28:15
Small staff, we could be asking what members need

28:21
+1 Shelby

28:35
zRight now, since our members are forward facing health care providers, our challenge is getting their attention during this pandemic.

28:41
Getting older members to adapt to our increasing digital presence

28:58
@Rob Oliveri 👋🏾

29:01
@Robert 100% agree

29:20
@Gail Remy we need to connect

41:18
wow, I’m surprised TikTok isn’t higher

47:28
@Alfred same with the multiple emails for different purposes. I'm have colleagues say I'm crazy.

50:52
it blows my mind that multiple offices of mine use email engagement and not a one of them other than me can describe engagement rates

54:57
Would love to know the source of this data about imagery is liked by different demographics. very helpful

55:15
Q2 for CAE/CPE Credit

55:20
currently N/A

55:29
At this time we don't.

55:38
Q2 - Same as Regais; none at this time.

55:40
No customization

55:49
We send out separate emails to different segments to customize the message to that specific group.

55:50
No differentiation

55:57
Custom messages for member type, more visual messages for younger members

56:00
@Chad, good to see you again

56:08
Right now, as a small association, we really do not have the resources to differentiate our member communications very much.

56:09
Perfect thank you, this is great information to know.

56:10
Segmentation, segmentation, segmentation with merge tags and dynamic fields specific to the user.

56:18
We don't engage the different segments much

56:26
No segmentation utilized.

56:29
We aspire to multiple versions to target segments, but have such limited bandwidth, often we end up with one for all

56:39
@Shayna👏🏾

57:09
fortunately a lot of our segments are extremely specific, I like to build custom automated campaigns toward different demos, easy peasy content edits give me a lot of flexibility

57:37
@Jon like that

01:00:07
Any recommendations on preferred platforms for text campaigns?

01:01:01
Thanks Alfred!

01:01:22
No

01:01:25
Podcasts: I listen every day

01:01:33
Not often

01:01:35
♥️ in leisure

01:01:51
We did a podcast ever 2 week in 2021 and didn't get many members who listened in.

01:01:52
I'm too ADD to pay attention to straight audio

01:02:01
@Alfred what is the ROI?

01:02:30
thanks

01:03:16
@Alfred and @Amy also interested in text campaign platforms

01:03:25
Podcasts are a "long game" strategy but can be a great tactic to build non-dues revenue.

01:03:44
@Shayna 👍🏾

01:03:47
We use podcasts to augment other content, such as webinar follow up or to repurpose content. Also to feature members.

01:04:22
my dream is to use a podcast to curate all of our content on absolute hyperdrive

01:05:16
That's great @Jon

01:08:23
our problem here, honestly, isn't a lack of want to but a lack of resource (however we also don't use 5-6% of our budget on marketing so)

01:08:43
Video

01:08:48
More video

01:08:50
eCommerce website

01:08:54
We're trying podcasts again.

01:08:54
more video

01:08:55
Q3 for credit

01:09:03
video

01:09:08
video and podcast

01:09:10
Logic-based email member communications

01:09:17
we have podcasts and video

01:09:34
our next step is to really get into a strategy, period, because that's never been the case here, and I'm probably going to steer it in a mid-term direction toward podcasting, but first we got a lot of things to iron out

01:09:38
We are trying to expand short videos - especially during our Legislative Session. We are also trying to expand podcasts

01:09:48
A social media campaign

01:09:52
Videos

01:10:33
We did a podcast series, lots of enthus

01:10:37
Stretched too thin

01:12:08
was TikTok offered as an option in this survey?

01:12:56
help me out: what's the best practice for posting frequency?

01:13:15
cuz we don't post much and also don't have engagement

01:15:50
high five

01:18:36
Does YouTube have restrictions in other countries? Vimeo is not accessible in some countries, for instance

01:33:22
this was terrific -- thank you

01:33:37
Thanks for the insights!

01:33:39
Excellent information, thank you!

01:33:46
Very good information. Thank you!

01:33:54
Thank you!!

01:33:57
Very helpful, thank you!

01:34:02
Excellent. Thank you very much!

01:34:07
Thanks Alfred!

01:34:17
Thank you!

01:34:20
Thanks Alfred!

01:34:30
Thanks Alfred

01:34:36
Thank you everyone!

01:34:52
We HAVE to customize our outreach.

01:34:53
Great job Alfred!!!

01:34:57
just got a lot more ammo for our upcoming strategy retreat!

01:35:00
Alfred McKelvySr. Director, Strategic Partnershipsamckelvy@multiview.com972.402.7022

01:35:06
The need to utilize more than one channel to reach different audiences.

01:35:14
Segmentation

01:35:18
Good info - and thought provoking since leadership is older but has different preferences than the younger prospects!!

01:35:19
Keep exploring and testing strategies to see what works. Diversify and segment.

01:35:21
segmenting

01:35:37
Thank you! Really need to get into segmentation

01:35:43
Renewed impetus to segment, customize messaging, and utilize retargeting

01:35:57
I appreciate the discussion of the various generations and the differences as well as the need to differentiate our messages.