Climate Change in the Canadian Media - Shared screen with speaker view
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Hello everyone. Excited to be here. Calling in from Vancouver, BC—the traditional, ancestral and unceded territory of the Musqueam, Squamish and Tsleil-Waututh peoples
Hi! I’m Emilie, located in Golden, BC. I get some of my climate news from Narwhal, among others :)
Good morning! Laura with the Pembina Institute here, in Canmore. My media go-tos are CBC and the economist.
Strangely my go to source for climate information is my hacked LinkedIn feed where I follow people, companies, and publications in the space.
Hi all, I’m Muriel I’m currently in Montreal and I usually get my news from newsletter digests, online newspapers and podcasts!
Hi! I'm Francine Pressault, Media Relations Advisor, Green Municipal Fund, Federation of Canadian Municipalities, Ottawa
from Toronto. My favorite source of media: https://theenergymix.com/
Hello everyone James Glave here in Vancouver, aka the unceded territory of the Coast Salish Peoples including the territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations
Hi folks, I’m Alienor with Environmental Defence. joining from Tkaronto, dish with one spoon territory. Getting news energy mix/ CBC/ national observer mostly
Good afternoon everyone! I'm Kyra, a master's student in science communication, tuning in from Niagara, Ontario. I'll also be conducting climate change research in my upcoming biology PhD. I try to take in a wide variety of sources, including the Globe & Mail, CBC, local news, Twitter updates from my colleagues, etc.
Sources of climate news: Anything and everything via Twitter and LinkedIn.
Hi! Dave, comms specialist with Canadian Institute for Climate Choices. Based in Regina, SK (Treaty 4 territory). National Observer’s my main source of climate news in Canada.
Joe Vipond, Calgary, Canadian Association of Physicians for the Environment, Calgary Climate Hub. Like podcasts: Pipelines and Turbines, What on Earth, Energy Gang, Energy Vs. Climate, and twitter
Theresa from Vancouver, BC, the traditional and unceded territory of the Musqueam, Squamish and Tsleil-Waututh peoples. Go to: Energy Mix, National Observer, Narwhal and CBC's What on Earth.
Hello! Ziona Canadian Comms Manager with Stand.earth, based on unneeded Musqueam, Squamish and Tsleil-Waututh (Vancouver)
Hello everybody! I’m Sean Holman, a journalism professor at Mount Royal University in Calgary and an advocate for better climate coverage.
Hi Barbara with Environmental Defence Canada, in Gatineau, unceded Anishinaabe territory. I don't have a single source - mostly my google alerts - lot of NO/Narwhal
Greetings from the traditional territories of the K'ómoks First Nation. Nicole - at UVic, working on a PhD on Canadian framing and discourse on the intersections of climate change and human mobility.
Hello everyone! I am Emily (she/her) and I work with FarmFolk CityFolk. Calling in from territories of the Musqueam, Squamish, and Tsleil-Waututh Nations (Vancouver)
Hi everyone - Ellen Field, Lakehead University. Researcher in climate change education. Traditional territory of the Anishinaabe. Social media interest groups, news, and Journals.
Hey everyone! Emma Gilchrist from The Narwhal on the territories of the Lekwungen speaking peoples, the lands of the Songhees, Esquimalt and W̱SÁNEĆ peoples
May 26 was good. The news made it bad. https://heated.world/p/may-26-was-good-the-news-made-it
Jeremy van Loon
Hi everyone. Jeremy van Loon here, I head communications at the Center for International Forestry Research in Indonesia (but sitting in Victoria at the moment)
Hi, Gisela Ruckert (she/her) from the unceded lands of the Secwepemc (Kamloops). I work with the BC Sustainable Energy Association, Transition Kamloops, and Fair Vote Canada.
Check out ZERO CARBON here: https://www.nationalobserver.com/newsletters/zero-carbon
The problem with the question is that the media is really confused on this. They generally do not connect the oil and gas economy in western Canada with climate change. Those issues have typically not been reported in the context of climate action per se. Outside of oil and gas, I agree that the coverage is now positive on climate change.
Lynsey Grosfield, calling from Tiohtiá:ke/Montreal on the unceded territory of the Kanien'kehà:ka. Comms lead at Efficiency Canada and also part time comms lead at Botanic Gardens Conservation International. I used to work at CIFOR in Bogor @Jeremy
Janice, I concur. I actually did a study on that for the Columbia Journalism Review, which you might find of use: https://www.cjr.org/covering_climate_now/canada-oil-production-demand-climate-crisis.php
Hello! Katie from Tkaronto here. Even with these qualifications, these results are more positive than I was expecting. Encouraging!
Yes, thanks for this. Someone else posted this link: https://heated.world/p/may-26-was-good-the-news-made-it
Where will the recording of this webinar be accessible? Thanks.
V heartening that media now largely frame climate action as good for the economy - shows how the loudest and angriest voices really are fringe, but nutters like Rex still given national platforms.
@Trevor We looked at national media including Globe and Mail, CBC, The Star, National Post, Financial Post, and Maclean’s
Jeremy van Loon
It would be interesting to know more about where people are sourcing their information on climate change. How much is from national media? I.e. how important is national media in this conversation.
“Net zero” sits in different solutions conversations. Assume that media are referencing ghg targets here, not buildings?
Excellent Information Chris!
we actually polled “shift” vs “transition” in rural and small town BC, and “transition” tested better, maybe different in other places
In the poll of “shift” vs “transition” - was it because they didn’t like the somewhat more urgent sound with “shift”?
Montana, would love to learn more about your polling. We are going into message testing in the next month to see what works.
@Cara awesome I’ll follow up with you
@Ginny we tried it just because we were curious of what worked, not sure why, poll didn’t tell us why, just that result in A/B testing
@Montan Thank you.
The Future Ground network started by the David Suzuki Foundation has really connected well with local-scale climate action groups, and they are providing training, access to resources, etc. I wonder if they might be an ally in amplifying effective communications.
We could also look to how health professionals communicated the urgency of acting on COVID for lessons on effective/ineffective messaging
I think a quarterly webinar for local grassroots groups on "messaging that works", complete with examples of best practices and an analysis of why this is effective would be useful.
Yes Cara! We’ve really found that true on the ground with heavy industry union folks.
Thank you for your reflections on this
Thank you - excellent presentations!
This was excellent. Thanks so much for running this, Amber and Maria!
Thank you all, very encouraging findings.
Thank you all!
Jeremy van Loon
Really great to bring this group together. Thank you!
Thanks for this.
Great insights; thank you for this session!
Thanks again to all of you. This is very important work!
Thanks Cara, Chris and Amber!
Thank you all!