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The (in)Boxing Match: Why is Everyone Talking About Email? - Shared screen with speaker view
Chris Carosa
58:22
Can you talk more about referral incentives
New York Press Association
59:19
Yes, Chris. Here’s a little more information about Morning Brew’s program (the one I talked about): https://blog.appsumo.com/morning-brew-referral-engine/#:~:text=Morning%20Brew%20uses%20a%20milestone,%2Dof%2Dmouth%20marketing%20engine.
Chris Carosa
59:52
Thanks
New York Press Association
01:01:15
They have some pretty cool tech on the backend that allows them to track referrals like this that not all newsrooms might have access to. However, I think it would be interesting to experiment with social media tagging or email forwards to do a less intricate but still person-based referral program. What if you encouraged readers to forward to a friend and then the friend clicked a link in the email that said “I got this email forwarded but I want to sign up” … then, when they sign up, you could ask “How did you hear about us?” and they could recognize the person or email address that provided the referral
Chris Carosa
01:02:17
Very interesting article, just read it.