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Sam! We need to catch up.

Welcome Everyone! Please use Q&A for any Questions.

Is facebook re targeting and google gtm containers going to be effected by the cookie less future?

How does the activation take place?

In case you missed it, IAB Canada Resource Page on a Cookieless World :: https://www.iabcanada.com/resource/moving-towards-cookie-independence-iab-canada-guides/

Optable offers targeting at the edge. This means whn a user arrivies at a publisher site the pub can send us a first party cookie and we will return a list key value pairs for al of the audiences that user is a member of. Id be happy to have a follow up and explain more.

Could you share this with the attendees in the chat please:

You can download the Privacy Made Positive E-book to learn what consumers think about privacy & how it impacts their purchasing decisions as well as suggested action steps to prepare for a cookieless future here: https://bit.ly/3tNzqiIAnd check out Didomi’s 5 Steps to a Successful Zero-party Data Strategy here: https://bit.ly/3Lpy7wr

Lila - can you send me an email? I am unable to copy and paste this

lferron@IABCanada.com

Sent 🙂

Didomi Resources::You can download the Privacy Made Positive E-book to learn what consumers think about privacy & how it impacts their purchasing decisions as well as suggested action steps to prepare for a cookieless future here: https://bit.ly/3tNzqiIAnd check out Didomi’s 5 Steps to a Successful Zero-party Data Strategy here: https://bit.ly/3Lpy7wr

great sessions - thanks