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Make Data Your Weapon - Shared screen with speaker view
Susan Makau
01:06:19
Karibu Everyone to the session today. Glad to have you here.Starting shortly
Edgar Wameyo
01:07:38
my names are Edgar Wameyo here in Nairobi
ISA AFRICA
01:08:51
Welcome to our second session! This session is dubbed Data Sourcing and Privacy; how to build consumer trust and navigate the privacy landscape
ISA AFRICA
01:09:25
Hello Edgar! Welcome
ISA AFRICA
01:22:16
data Protection; the rules and guidelines that protect data
ISA AFRICA
01:22:48
Today we will focus on personal data and the protection of it.
ISA AFRICA
01:25:19
Consumers want to understand how companies are using their data. Younger consumers are more likely to email companies to retract their data because they expect control and transparency of what the company will do
ISA AFRICA
01:31:54
Marketing has gone through different changes. They have invested over time in different things. Now brands have invested in understanding the consumer and the digital space
ISA AFRICA
01:33:29
in modern marketing, investing in data is a necessity.
Phaima Nakalagwa
01:34:04
Hi everyone here.
ISA AFRICA
01:34:27
Hello Phaima! Glad to have you here
Phaima Nakalagwa
01:34:40
Please share the webinar tools for reference. Especially the recordings and presentations
Phaima Nakalagwa
01:34:53
We shall appreciate these. Thank you
ISA AFRICA
01:34:58
our first data source is ; zero party data source
ISA AFRICA
01:35:23
We will share the report and the video on Monday!
Victor Ochieng
01:36:28
through mails or?
ISA AFRICA
01:36:38
Yes Victor
Phaima Nakalagwa
01:37:52
Just FYI my email is nakalagwaphaima@gmail.com
ISA AFRICA
01:39:07
thank you Phaima. We will send out this report and video on Monday to your email
ISA AFRICA
01:51:42
Please answer our poll question
Dennis Onyango
01:53:06
Martin, how do data aggregators charge for their contacts?
Martin Muli
01:57:50
My Experience is that data charges vary. Programmatic advertisers will lump up the cost of data on the total advertisement cost.Bulk SMS/Email may charge you per identifier. eg they may cost for a single email address. The cost is also influenced by different parameters including freshness, value of the customer etc
Dennis Onyango
02:00:56
Thanks Martin. How much, on average, do bulk sms/email providers charge per identifier?
Martin Muli
02:02:11
Between Ksh 1 - 25
Susan Makau
02:35:34
Great example. Simple and clear. Not legal jargon
Rita Zagoni
02:46:07
Organisational self-assessment: https://tinyurl.com/testyourdp
ISA AFRICA
02:49:14
Thank you for staying with us till the end.
ISA AFRICA
02:50:41
We're glad you made time to join us. Our next session is on Thursday at 4pm. The topic will be Insight Gathering and Application
Farahab Wangui
02:52:48
Thank you for the presentation. I have learned so much
Njeri Kagwi
02:54:08
Insightful. Thanks for the presentations.