Make Data Your Weapon - Shared screen with speaker view
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Karibu Everyone to the session today. Glad to have you here.Starting shortly
my names are Edgar Wameyo here in Nairobi
Welcome to our second session! This session is dubbed Data Sourcing and Privacy; how to build consumer trust and navigate the privacy landscape
Hello Edgar! Welcome
data Protection; the rules and guidelines that protect data
Today we will focus on personal data and the protection of it.
Consumers want to understand how companies are using their data. Younger consumers are more likely to email companies to retract their data because they expect control and transparency of what the company will do
Marketing has gone through different changes. They have invested over time in different things. Now brands have invested in understanding the consumer and the digital space
in modern marketing, investing in data is a necessity.
Hi everyone here.
Hello Phaima! Glad to have you here
Please share the webinar tools for reference. Especially the recordings and presentations
We shall appreciate these. Thank you
our first data source is ; zero party data source
We will share the report and the video on Monday!
through mails or?
Just FYI my email is firstname.lastname@example.org
thank you Phaima. We will send out this report and video on Monday to your email
Please answer our poll question
Martin, how do data aggregators charge for their contacts?
My Experience is that data charges vary. Programmatic advertisers will lump up the cost of data on the total advertisement cost.Bulk SMS/Email may charge you per identifier. eg they may cost for a single email address. The cost is also influenced by different parameters including freshness, value of the customer etc
Thanks Martin. How much, on average, do bulk sms/email providers charge per identifier?
Between Ksh 1 - 25
Great example. Simple and clear. Not legal jargon
Organisational self-assessment: https://tinyurl.com/testyourdp
Thank you for staying with us till the end.
We're glad you made time to join us. Our next session is on Thursday at 4pm. The topic will be Insight Gathering and Application
Thank you for the presentation. I have learned so much
Insightful. Thanks for the presentations.