Make Data Your Weapon - Shared screen with speaker view
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Hi Monica, nice to have you here!
Digitization is different from digital transformation.
One often neglected aspect of digital transformation is cultural transformation; Be willing to experiment, step out of the norm.
leadership and culture have to be in place in order to have clarity on where the company or brand is headed
Digital transformation from a marketing point of view means asking how do we change process, how do we reach customers more
digital transformation means you can spend better because you are informed based on data
marketing begins with data. Start strategy with data.
marketing has been run by guy feeling and past experiences
Myths- TV is dead, Ads are dead, tesla doesn't do adverts
Traditional Marketing is dead- Myth
Numbers don't mean conversion
Marketing and Advertising are the same thing- MYTH
Cultural shift in data transformation begins at the top. - Maureen
Share your comments or questions on the chat or Q&A
How would one decide the most appropriate metrics to use? @Maureen
How do you ensure you're testing specific metrics so that your insights don't have two or more variables? @Lenny
sorry, I pressed the wrong button by mistake😁
Even in FMCGs, products become brands when a relationship has been built with their consumers overtime - trust is built overtime, and because brands are like people, they are able to build relationships with consumers.
I do not agree with the relationship theory of brands
Yes, Maureen. It's a fragile interaction...
…a discussion for another day
How Brands Grow, Byron Sharp
A must read - Thanks Maureen
Thank you Maureen
Feel free to follow us on our social media pages as ISA-Africa for updates on the next sessions
Excellent panelists today! - well done Lenny, Maureen and Nkatha!
Hi Maureen.Data led decisions are popular for big business, but then how do you apply them for smaller brands with a squeezed budget. For example, a small real estate company or a t-shirt selling business
Thank you everyone for attending our session! Follow us to get more updates on the next sessions
Great insights for someone (me) shifting from design to marketing full on. Where will the recording be posted
NOVEMBER IS DATA MONTH AT ISA-AFRICA
Hi Harris, you will receive this video in your email
Super, thank you
can data be used to work out a brand's USP?
Data can help you find out the perceptions
Work. the data till it says something
Eunie Khimulu Nyakundi
Thank YOU Susan & Team... Interesting discussions Lenny, Maureen & Nkatha.
Thank you all for a very insightful presentations.
thank you too