Zoom Logo

Make Data Your Weapon - Shared screen with speaker view
ISA AFRICA
59:52
Hi Monica, nice to have you here!
ISA AFRICA
01:06:11
Digitization is different from digital transformation.
ISA AFRICA
01:07:03
One often neglected aspect of digital transformation is cultural transformation; Be willing to experiment, step out of the norm.
ISA AFRICA
01:07:52
leadership and culture have to be in place in order to have clarity on where the company or brand is headed
ISA AFRICA
01:08:58
Digital transformation from a marketing point of view means asking how do we change process, how do we reach customers more
ISA AFRICA
01:09:50
digital transformation means you can spend better because you are informed based on data
ISA AFRICA
01:10:45
marketing begins with data. Start strategy with data.
ISA AFRICA
01:33:50
marketing has been run by guy feeling and past experiences
ISA AFRICA
01:34:14
Myths- TV is dead, Ads are dead, tesla doesn't do adverts
ISA AFRICA
01:34:32
Traditional Marketing is dead- Myth
ISA AFRICA
01:35:02
Numbers don't mean conversion
ISA AFRICA
01:35:51
Marketing and Advertising are the same thing- MYTH
ISA AFRICA
01:48:23
Cultural shift in data transformation begins at the top. - Maureen
ISA AFRICA
01:50:42
Share your comments or questions on the chat or Q&A
Charles Avutia
02:02:22
How would one decide the most appropriate metrics to use? @Maureen
Mike Migwi
02:04:48
How do you ensure you're testing specific metrics so that your insights don't have two or more variables? @Lenny
Christine Amisi-Bwire
02:06:08
sorry, I pressed the wrong button by mistake😁
Ken Kariuki
02:07:15
Even in FMCGs, products become brands when a relationship has been built with their consumers overtime - trust is built overtime, and because brands are like people, they are able to build relationships with consumers.
Em Es
02:08:36
I do not agree with the relationship theory of brands
Em Es
02:10:28
Yes, Maureen. It's a fragile interaction...
Ken Kariuki
02:11:15
…a discussion for another day
Maureen Sika
02:11:16
How Brands Grow, Byron Sharp
Bismack Momanyi
02:14:15
A must read - Thanks Maureen
Loise Kinuthia
02:14:54
Thank you Maureen
ISA AFRICA
02:15:05
Feel free to follow us on our social media pages as ISA-Africa for updates on the next sessions
Ken Kariuki
02:16:10
Excellent panelists today! - well done Lenny, Maureen and Nkatha!
Ferdnand Muganda
02:16:39
Hi Maureen.Data led decisions are popular for big business, but then how do you apply them for smaller brands with a squeezed budget. For example, a small real estate company or a t-shirt selling business
ISA AFRICA
02:17:15
Thank you everyone for attending our session! Follow us to get more updates on the next sessions
Harris Mwongela
02:17:35
Great insights for someone (me) shifting from design to marketing full on. Where will the recording be posted
ISA AFRICA
02:17:36
NOVEMBER IS DATA MONTH AT ISA-AFRICA
ISA AFRICA
02:17:59
Hi Harris, you will receive this video in your email
Harris Mwongela
02:18:18
Super, thank you
adeyyemi olumide
02:18:32
can data be used to work out a brand's USP?
Ferdnand Muganda
02:19:08
Thanks!
Roselyne Ouso
02:21:14
Data can help you find out the perceptions
Bismack Momanyi
02:22:14
Work. the data till it says something
Eunie Khimulu Nyakundi
02:22:28
Thank YOU Susan & Team... Interesting discussions Lenny, Maureen & Nkatha.
THADDEUS MARRANDO
02:25:06
Thank you all for a very insightful presentations.
adeyyemi olumide
02:25:09
Bye
Loise Kinuthia
02:25:25
thank you too