
59:52
Hi Monica, nice to have you here!

01:06:11
Digitization is different from digital transformation.

01:07:03
One often neglected aspect of digital transformation is cultural transformation; Be willing to experiment, step out of the norm.

01:07:52
leadership and culture have to be in place in order to have clarity on where the company or brand is headed

01:08:58
Digital transformation from a marketing point of view means asking how do we change process, how do we reach customers more

01:09:50
digital transformation means you can spend better because you are informed based on data

01:10:45
marketing begins with data. Start strategy with data.

01:33:50
marketing has been run by guy feeling and past experiences

01:34:14
Myths- TV is dead, Ads are dead, tesla doesn't do adverts

01:34:32
Traditional Marketing is dead- Myth

01:35:02
Numbers don't mean conversion

01:35:51
Marketing and Advertising are the same thing- MYTH

01:48:23
Cultural shift in data transformation begins at the top. - Maureen

01:50:42
Share your comments or questions on the chat or Q&A

02:02:22
How would one decide the most appropriate metrics to use? @Maureen

02:04:48
How do you ensure you're testing specific metrics so that your insights don't have two or more variables? @Lenny

02:06:08
sorry, I pressed the wrong button by mistakeš

02:07:15
Even in FMCGs, products become brands when a relationship has been built with their consumers overtime - trust is built overtime, and because brands are like people, they are able to build relationships with consumers.

02:08:36
I do not agree with the relationship theory of brands

02:10:28
Yes, Maureen. It's a fragile interaction...

02:11:15
ā¦a discussion for another day

02:11:16
How Brands Grow, Byron Sharp

02:14:15
A must read - Thanks Maureen

02:14:54
Thank you Maureen

02:15:05
Feel free to follow us on our social media pages as ISA-Africa for updates on the next sessions

02:16:10
Excellent panelists today! - well done Lenny, Maureen and Nkatha!

02:16:39
Hi Maureen.Data led decisions are popular for big business, but then how do you apply them for smaller brands with a squeezed budget. For example, a small real estate company or a t-shirt selling business

02:17:15
Thank you everyone for attending our session! Follow us to get more updates on the next sessions

02:17:35
Great insights for someone (me) shifting from design to marketing full on. Where will the recording be posted

02:17:36
NOVEMBER IS DATA MONTH AT ISA-AFRICA

02:17:59
Hi Harris, you will receive this video in your email

02:18:18
Super, thank you

02:18:32
can data be used to work out a brand's USP?

02:19:08
Thanks!

02:21:14
Data can help you find out the perceptions

02:22:14
Work. the data till it says something

02:22:28
Thank YOU Susan & Team... Interesting discussions Lenny, Maureen & Nkatha.

02:25:06
Thank you all for a very insightful presentations.

02:25:09
Bye

02:25:25
thank you too