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Ad Venture - Webinar with Asahi - Shared screen with speaker view
Amy Samarawira
49:22
So do we need to target all 3 countries UK France and Hungary? Or do we focus on just one
Simon Zlejsi
50:18
Are you planning to use this campaing during Rugby championship or it has nothing to do with the campaign?
Amy Samarawira
52:14
Just to clarify - do we need to come up with our own cci? As you have already said it’s to go beyond expected so do we just build the campaign around that core idea
Victoria Zaharieva
53:02
Should the communication be in line in all 3 countries at once or can we, for example, adapt it for France due to their strict alcohol laws?
Kirsten van den Berg
53:36
Are there any ‘ places’ where you don’t want your brand to be associated with?
Boris Stojanov
55:53
Is the brand already on those markets or it will soon be?
Emiel Craeymeersch
59:23
who are the main competitors of ASD right now?
Boris Stojanov
59:51
Can we change the packaging design?
Laurien van Kaam
01:00:37
To clarify: in France Hungary and UK it is only available in Sushi-restaurant-kind-of-places? Not in de supermarkets yet? Or other places
Laurien van Kaam
01:00:58
Netherlands
Laurien van Kaam
01:01:11
No, but I am also not a big beer drinker
Razvan Bucur
01:01:37
Is ASD considered an "expensive beer" in general?
Laurien van Kaam
01:01:53
Ah okay! I understand I think :) Thanks
Paul Springer
01:02:10
can you explain the rationale for the choice of countries - what markets do they represent?
Joanna Desmet
01:02:36
We saw commercials for Asahi, which were very different. One in a Japanese context I believe - a bit futuristic and another that focusses more on social living and friendship. Quite different. Should we focus on one of those or should we think really differently?
Amy Samarawira
01:03:17
Should we do in depth research of all 3 countries or do you want us to keep it more broad
Paul Springer
01:03:34
great! thanks D
Ryan Wilson
01:03:38
The goal is to become a top 10 brand by 2030, just clarifying this isn’t a 10 year campaign and is only supposed to aid in that goal by increasing awareness and trials of the brand/product etc. If so, how long should this campaign run for and is there a specific business goal in regards to awareness percentages etc?
Joanna Desmet
01:04:51
Thanks!
Amy Samarawira
01:05:06
How important is the representation of modern Japan in the campaign?
Amy Samarawira
01:06:06
Thanks 🙂
Boris Stojanov
01:06:28
Do we need a budget in numbers or just a % split is ok?
Ryan Wilson
01:07:29
Wonderful, thank you!
David Dosev
01:07:56
Can we use traditional Japanese images but with a modern twist?
Ioannis Papanikolaou
01:08:03
Although you don’t expect any finished creative ideas, could we provide some creative content such as advertising photography and probably different video ads?
Daniel Kamenov
01:09:14
Do you have an established social media presence in the 3 countries?
Razvan Bucur
01:09:56
What's the ASD vision on advertising and PR stunts?
Ioannis Papanikolaou
01:10:33
Thank you
Boris Stojanov
01:12:36
Where do we draw the line between “beer drinkers” and “expensive experience”? The ASD is both, but they kinda don’t work together.
David Dosev
01:15:25
Where is the beer situated in these three countries, primarly in supermarkets or they are mainly found in bars/pubs?
Joanna Desmet
01:17:04
Everything clear here! Thank you!
David Dosev
01:17:08
what is the main key feature of the ASD that has kept It as the number one beer in Japan?
Amy Samarawira
01:17:12
Thank you 🙂
Emma Muyshondt
01:17:17
Thank you, very interesting :)
Nicole Smith
01:18:07
Thank you
Khuslen Tsogbadral
01:18:21
Thank you very much for the extra information! 🙂
Alice Perrier
01:18:27
Thank you, was very helpful and interesting :)
Ioannis Papanikolaou
01:18:30
Thank you so so much for this meeting. Definitely excited to be working on such an amazing pitch!
Phoebe Aspland
01:18:32
thank youu
Diana Simon-Bruns
01:18:46
You're welcome!
Charles Langley
01:18:47
thank you :)
Ljiljana Stojsavljevic
01:18:48
Thank you :)
Victoria Zaharieva
01:19:11
Thank you for making this briefing so interesting:)
Laurien van Kaam
01:20:23
Thanks for the presentation :) Enjoy the rest of your day!
Boris Stojanov
01:21:28
Thanks for the meeting! Will use the extra information for sure!
Kirsten van den Berg
01:21:45
Thanks so much Diana!! Very interesting :)
Kristina Bogdanova
01:22:12
Thank you very much. <3 Have an amazing day!
Ann Gemoets
01:23:51
will we have access to the WARC database too this year