Sean Sutherland, Sean@kapowza.co

Question: I recently submitted for MBE and WOSB. Assuming those go through successfully, what's the first thing I should do when I receive the certifications?

Sean Stinnett, Deputy Director, Mayor's Office of Minority and Women-Owned Business & Director of Baltimore Main Streets, (443) 642-0671, Sean.Stinnett@baltimorecity.gov

Janice Walker-Emeogo | janice.walker1@maryland.gov

Byron T. DeeseRelationship Development Manager410-356-1000 https://www.glassjacobson.com/team/byron-t-deese/

For Sean: Is the MWBE Certification transferrable to another state? I have customers nationwide. Also, is there someone who can look over my application to make sure it is completed with accuracy before submitting?

www.baltimoresourcelink.com

Jamila: No it is transferrable; however, the process is slightly faster than the normal process when dealing with a business not having MBE/WBE certification. Feel free to send me an email and I can send you the application.

Sutherland: What are some trends on social media as it pertains to branding and increasing metrics / engagement?

Hey Jamila: Using consistent messaging, but not a one-size fit all approach. I.e. using instagram for what it does best, twitter for what, etc. I’ve also seen a big rise in the interview or tidbit video approaches, where it is a minute or so of just quick advice or updates. Definitely video isn’t going anywhere but do it properly.

I’m a big believer in a marketing mix

Trying different things, formats throughout a month or week and then seeing how it affects engagement or discourse.

Thank you Sutherland. Makes sense.

Your market will tell you if you’re hitting them too often or not often enough, and what type of content they want to see in the future.

No problem, great questions!

Great panel! Thank you for your time!

Agreed! Yes, great panel!

Thank you! Very informative.

Helpful information

Thank you. You were great!

Thank you!!