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Advanced PPC Webinar - Shared screen with speaker view
Harigovind Gopalakrishnan
Wouldn't best practice vary by the category we are in?
Micaela Milano
Hello Harigovind, the best practice do not vary based on the category but I would suggest to run the benchmarker report to check the aCPC per category and set-up a MAX or MIN bid in order to avoid to lose impressions or control of your spend