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Growing Your Online Business through Social Media - Shared screen with speaker view
Phoebe Lo - VCET (she/her)
11:46
https://kwcontent.com/
Sam Roach-Gerber - VCET - (She/Her)
11:54
Yay! Thank you Katie!
Phoebe Lo - VCET (she/her)
12:47
Thanks to our sponsor, VtSBDC, expert advisors providing guidance to Vermont's small businesses impacted by COVID-19. Learn more at vtsbdc.org, home of the Recovery Roadmap and a host of resources for recovery, reinvention, and resilience. https://www.vtsbdc.org/
Phoebe Lo - VCET (she/her)
24:56
Yes!
Sam Roach-Gerber - VCET - (She/Her)
29:21
Makes sense! Love the comparison! Going to need these reminders when in-person networking returns, lol!
Barry H
33:37
Thanks Katie. The pillars make sense with the assumption that we understand the customer persona(s) being targeted. Do you use social to understand the personas prior to launching the pillar activities?
Brio Coffeeworks - Magda
38:22
How would you/do you apply this content strategy across various channels (i.e, social, email marketing, etc). Would you use this for all of these, or just for social?
Barry H
41:48
The worksheet would be helpful, thanks!
Brio Coffeeworks - Magda
44:18
Yes, thank you so much!
Emily Piccirillo
50:26
Do you have other related updates on how recent changes to the algorithm impact your current strategies?
Phoebe Lo - VCET (she/her)
54:34
Feel free to pop questions into the chat here or unmute yourself!
Nathan Suter he/him
54:54
How do you recommend integrating these ideas into direct interaction with customers vis Social platforms?
Nora Ganley-Roper
55:04
Do you have a suggestion for the frequency of posts to make this kind of strategy effective?
Sam Roach-Gerber - VCET - (She/Her)
56:08
Where do you see companies wasting the most resources? Ad spend? Content creation? Over-posting?
Mike Springer
56:24
For a small team, that doesn’t have a dedicated marketing person, do you have advice for small content creation goals for our team, to serve as a starting place to get something out regularly?
Barry H
01:02:37
When you have a presence on multiple platforms (FB, LI, Insta…), do you use different content or the same?
Mike Springer
01:03:06
That’s very helpful! Thank you!
Brio Coffeeworks - Magda
01:03:10
For small teams, are there any planning and scheduling tools/apps you recommend?
Phoebe Lo - VCET (she/her)
01:04:33
https://later.com/
Phoebe Lo - VCET (she/her)
01:05:23
Tabs for “plan” and “editorial calendar with dates and channels”
Phoebe Lo - VCET (she/her)
01:05:48
https://business.facebook.com/creatorstudio/home
Phoebe Lo - VCET (she/her)
01:07:43
Check Katie out at https://kwcontent.com/author/katie-wight/Thanks again to our sponsor, VtSBDC, expert advisors providing guidance to Vermont's small businesses impacted by COVID-19. Learn more at vtsbdc.org, home of the Recovery Roadmap and a host of resources for recovery, reinvention, and resilience. https://www.vtsbdc.org/
Brio Coffeeworks - Magda
01:07:53
Thank you so much Katie, this was wonderful and really helpful !
Sam Roach-Gerber - VCET - (She/Her)
01:08:04
We love gifts! Thanks Katie!
Tim Volk
01:08:13
Smart presentation, Katie. Thank you.
Phoebe Lo - VCET (she/her)
01:08:22
Strongbrandsocial.com
Phoebe Lo - VCET (she/her)
01:08:26
CODE: VCET
Nora Ganley-Roper
01:08:27
This is awesome, thank you!
Nathan Suter he/him
01:09:05
Super. THANK YOU.
Emily Piccirillo
01:09:25
Thank you Katie, Phoebe and Sam! You’re so generous and awesome.
Phoebe Lo - VCET (she/her)
01:09:42
www.vermontstartupcollective.com
Phoebe Lo - VCET (she/her)
01:09:44
Join us!
Barry H
01:10:00
Super helpful! Thanks.