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EACA Session: Diversity and Inclusion – challenge or opportunity for the ad industry? - Shared screen with speaker view
EACA
32:00
Please add any questions you may have for the Panel here.
Charley Stoney
53:22
Here is all the info on the IAPI initiatives in the Irish market.
Charley Stoney
54:16
1. We just ran an anti-racism event to educate our workforce on the backdrop to racism in Ireland. https://vimeo.com/user6829563. Really powerful. The purpose of it was to get better and more positive representation of ethnic minorities within our industry and in front of the camera in advertising. This followed a really good Cannes Young Lions campaign we produced earlier in the year.https://www.adworld.ie/2020/01/17/cannes-young-lions-winners-make-cinema-debut/2. We also set up an annual female leadership busary, sponsored by Diageo this year called “IAPI Female Futures Fund”. https://iapi.ie/blog/default/future-females-fund-application-form-and-process
Charley Stoney
54:38
3. For the second year running, IAPI have put together a virtual team from 16 different agencies to help with the LBGTI+ charity, BeLonG To. They are focused on getting school kids aged 13-18 to accept their LBGTI+ peers to combat the bullying and torment teenagers suffer. https://iapi.ie/blog/default/iapis-lbgti-projects-achieves-outstanding-results4. We launched Grey Lions last year to combat ageism in the industry. https://iapi.ie/blog/default/cannes-grey-lions-winner5. We are working with Open Doors, a not-for-profit set up to help disadvantaged young people to get into the workforce. It’s a mini-apprenticeship programme kicking off in Jan. (Supposed to start this Sept but the pandemic pushed this out.) https://iapi.ie/blog/default/iapi-open-doors-initiative-launch
Richard Robinson
55:06
Here is #AdlandCommits. You can take the survey yourself. https://www.creativeequals.org/
Richard Robinson
55:18
Find our more about the Dutch ad industry diversity fund and programme here https://wfanet.org/knowledge/item/2020/07/22/Dutch-ad-industry-launches-diversity-fund-and-programme
Richard Robinson
55:31
Find out more about the IPA's D&I strategies and links to where you can find resources....https://ipa.co.uk/initiatives/diversity
Richard Robinson
58:18
McKinsey's work is here. It is excellent. https://www.mckinsey.com/featured-insights/diversity-and-inclusion/diversity-wins-how-inclusion-matters
Talmon Kochheim
01:01:29
This is a better link to the Dutch Marketing Diversity Fund https://dutchmarketingdiversity.nl/program
Paul Springer
01:04:04
what are the best examples you've seen so far, that have been practiced to attract more diverse talent into the industry?
Talmon Kochheim
01:10:32
Dutch Research on Representation and Stereotyping in Advertising (sorry in Dutch…) https://www.vea.nl/app/uploads/2020/10/Representatie-Nederlanders-in-TV-reclames_VEA_juni-2020.pdf
Richard Robinson
01:12:20
Even better that it's in Dutch :)
Richard Robinson
01:14:59
Please feel free to add your questions here to ask the Panel
EACA
01:24:46
Ali, could you say a few words on the situation across Europe as it seems there are differences when it comes to D&I in the South/North/East/West.
Richard Robinson
01:26:03
Here is Creative Pioneers > https://www.creativepioneers.co.uk/
Micky Denehy
01:40:17
Thanks to the panel for the stories and insights - as Leila says we all need to learn early in life to embrace our own values before we reach out to others
Johan Vandepoel
01:41:10
Great panel and perfect moderator indeed; lots of insights and links to interesting content on the matter! Thanks!!
Talmon Kochheim
01:43:00
Thanks, great session!
Micky Denehy
01:43:16
Clap clap clap from Micky
Charley Stoney
01:44:13
Brilliant moderation Richard, thanks so much!!!
Richard Robinson
01:44:42
Huge thank you to everyone who attended this morning.
Micky Denehy
01:46:25
Paul - you are so right about the need to identify role models in every market