Welcome everybody! You can use this chat to communicate with Marilisa and your fellow attendees.

Be sure to set your chat to “Panelists and Attendees” so everybody can see your comments and questions!

WOW!

You can find the Customer Avatar Questionnaire worksheet here: https://drive.google.com/drive/folders/1wXq-ztYFtn7_SIVmySYsxFa-Hu6VTtMD?usp=sharing

(Be sure to download a local copy)

I found most high net worth clients aren't really on Social Media, occasionally posting a photo after they've been on A Safari or Trip to Paris, etc. My first HNW client, signed my contract, then wouldn't let me take photos later. She also wouldn't refer me as she had a huge EGO, so I guess she didn't want to lose me...left a bad taste in my mouth, and since I couldn't use the photos from 11,000 sq ft home, I lost out on future clients of this level,

Put in your agreement you can photograph but won’t use their name without permission

Please provide more detail regarding key purchase drivers for the 1%.

YES, learning curve for sure. Helped me refine my client avatar. I like how you define it even further!

I did have it in my contract. She initially agreed to it.

Just a reminder to set your chats to “Panelists and Attendees” so everybody can see your comments and questions!

False, False, True

no,no,yes

When you say entertainment and the table, are you actually talking about styling a dinner table?

I feel Pinterest yields a lot pf DIY people

Video om YouTube over website? I

m worried about load speed if you put a lot on your website.

Do you suggest videos on the website?

The Luxury Game: 3-Day Growth Challengehttps://marilisabarbieri.com/the-game-of-luxury-the-3-day-growth-challenge/

Hello Marilisa, regarding 'brand experience', would you please speak a moment about 'pricing' and how it works(or not) as a 'signal' during that experience? That is, with the escalation of direct purchases of luxury items online, how important is the actual listed price of an item in terms of increasing or losing interest? How do quality or value play into those considerations beyond a listed price? Thank you.

Great! Thank you

Does the brand assessment work for retail brands?

Thank you!

Thank you so much!

Thank you Marilisa. Informative!

Thank you!

Thank you so much Marilisa for sharing your time and expertise!

Thank you all for joining us!

We’ve identified a target client based on a branding study,but it seems like we should refine it further - not the client we can get but the client we can get and the client we want.

How are (scalable) luxury PRODUCTS easier than long runway SERVICE processes?

What would you think about having an event at the local upscale Mercedes dealership?

I have found it hard to establish exactly who my luxury client is when I am not in that same 1%. How do you research who they are and what they want.

What’s the best way to find a marketing company that understands our retail brand and how to target the right client?

You need to understand enough to be able to talk the walk so to speak

Alice, I know Chris Ramey of The Home Trust and www.preciseretailmarketing.com check that out.

Thanks again Marillisa!

Thanks everybody for joining us! We’ll see you next time.

Thank you!

Excellent. Thank you.

Thank you so much!