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LAUNCH: Establishing your firm as a luxury brand - Shared screen with speaker view
Business of Home
17:23
Welcome everybody! You can use this chat to communicate with Marilisa and your fellow attendees.
Business of Home
17:37
Be sure to set your chat to “Panelists and Attendees” so everybody can see your comments and questions!
Heather Bates
23:31
WOW!
Business of Home
33:15
You can find the Customer Avatar Questionnaire worksheet here: https://drive.google.com/drive/folders/1wXq-ztYFtn7_SIVmySYsxFa-Hu6VTtMD?usp=sharing
Business of Home
33:25
(Be sure to download a local copy)
Heather Bates
36:44
I found most high net worth clients aren't really on Social Media, occasionally posting a photo after they've been on A Safari or Trip to Paris, etc. My first HNW client, signed my contract, then wouldn't let me take photos later. She also wouldn't refer me as she had a huge EGO, so I guess she didn't want to lose me...left a bad taste in my mouth, and since I couldn't use the photos from 11,000 sq ft home, I lost out on future clients of this level,
Laura Casey
38:13
Put in your agreement you can photograph but won’t use their name without permission
Vee Mossburg
38:14
Please provide more detail regarding key purchase drivers for the 1%.
Heather Bates
38:15
YES, learning curve for sure. Helped me refine my client avatar. I like how you define it even further!
Heather Bates
38:55
I did have it in my contract. She initially agreed to it.
Business of Home
40:54
Just a reminder to set your chats to “Panelists and Attendees” so everybody can see your comments and questions!
Heather Bates
50:46
False, False, True
Karen McMullen
50:59
no,no,yes
Linda Eyles
54:30
When you say entertainment and the table, are you actually talking about styling a dinner table?
Heather Bates
01:04:17
I feel Pinterest yields a lot pf DIY people
Heather Bates
01:10:32
Video om YouTube over website? I
Heather Bates
01:10:44
m worried about load speed if you put a lot on your website.
Laura Casey
01:10:45
Do you suggest videos on the website?
Business of Home
01:13:59
The Luxury Game: 3-Day Growth Challengehttps://marilisabarbieri.com/the-game-of-luxury-the-3-day-growth-challenge/
Michael Guilmet
01:14:44
Hello Marilisa, regarding 'brand experience', would you please speak a moment about 'pricing' and how it works(or not) as a 'signal' during that experience? That is, with the escalation of direct purchases of luxury items online, how important is the actual listed price of an item in terms of increasing or losing interest? How do quality or value play into those considerations beyond a listed price? Thank you.
Michael Guilmet
01:15:58
Great! Thank you
Alice Tetro
01:17:37
Does the brand assessment work for retail brands?
Heather Bates
01:18:22
Thank you!
Linda Eyles
01:18:29
Thank you so much!
Melinda Slater
01:18:45
Thank you Marilisa. Informative!
Jennifer Gyr
01:18:51
Thank you!
Business of Home
01:19:04
Thank you so much Marilisa for sharing your time and expertise!
Business of Home
01:19:09
Thank you all for joining us!
Alice Tetro
01:19:38
We’ve identified a target client based on a branding study,but it seems like we should refine it further - not the client we can get but the client we can get and the client we want.
Lindi Kitson
01:21:53
How are (scalable) luxury PRODUCTS easier than long runway SERVICE processes?
Heather Bates
01:22:58
What would you think about having an event at the local upscale Mercedes dealership?
Linda Eyles
01:23:02
I have found it hard to establish exactly who my luxury client is when I am not in that same 1%. How do you research who they are and what they want.
Alice Tetro
01:23:04
What’s the best way to find a marketing company that understands our retail brand and how to target the right client?
Heather Bates
01:24:30
You need to understand enough to be able to talk the walk so to speak
Heather Bates
01:28:14
Alice, I know Chris Ramey of The Home Trust and www.preciseretailmarketing.com check that out.
Heather Bates
01:29:37
Thanks again Marillisa!
Business of Home
01:30:23
Thanks everybody for joining us! We’ll see you next time.
Lindi Kitson
01:30:31
Thank you!
Michael Guilmet
01:31:11
Excellent. Thank you.
Romullo Lima-Stanley
01:31:23
Thank you so much!