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Nest Monthly Meeting 3 - Shared screen with speaker view
Facilitator Erik
04:25
Good morning! We will begin in just a few moments!
Amanda Lundstedt
07:51
Iowa win!!!
Facilitator Erik
08:04
I went for a long walk on Grey’s Lake and it was gorgeous!
Janet Lewis
08:12
Grandchild's birthday!
Laura Formanek - she/her
08:18
Attended a dog birthday party :)
Tiffany Allison
08:22
Planned Parenthood Book Sale! #allthebooks
Janet Lewis
10:17
I have an engraving business. I have been in business 15 months.
Amanda Lundstedt
10:37
business coach : ) ! can’t remember how many years lol
Laura Formanek - she/her
10:55
Videography/video editing - just beginning year 4
Tiffany Allison
10:58
Lux Legal Services - Civil Process Service & Private Investigation - 2.5 years
Facilitator Erik
14:12
A brand = personality.
Amanda Lundstedt
14:17
I think of a brand as my story
Laura Formanek - she/her
14:31
identity & mission
Amanda Lundstedt
34:41
its great you used coffee shop because starbucks is a brand that does this exact thing REALLY well!
Janet Lewis
57:15
Ok what do you do when you have two totally different personalities who own the business you are branding? Our business has a large mixture of persons who come to us. We have persons who are grieving, we have schools who are purchasing for the teachers and students, we have purchasing for corporations such as id tags. All these people have different reasons for working with us!!
Janet Lewis
58:54
I have humor, she is more serious!
Janet Lewis
01:00:49
We do both like creating memories for persons.
Facilitator Erik
01:10:43
I am fired up by her energy! Let’s play along with her!!!
Facilitator Erik
01:20:19
Marketing = announcing!
Tiffany Allison
01:20:30
How other people see/feel my business
Janet Lewis
01:20:43
Introducing your business.
Shimae Obie
01:20:45
Marketing is promoting your business
Laura Formanek - she/her
01:20:48
Telling customers about what you do and why they should choose you
Facilitator Erik
01:24:42
Website, social media, email lists.
Shimae Obie
01:24:43
Social media content planning
Coleen Carper
01:24:56
We have been using social media and flyers
Shimae Obie
01:25:06
Yes I’ve done it!
Laura Formanek - she/her
01:25:18
individualized emails to potential customers
Janet Lewis
01:26:10
We have just started working with a marketing expert and will start with her next week! Our marketing to date has been word of mouth, Facebook, and our website!
Facilitator Erik
01:29:21
I don’t know…!!!
Laura Formanek - she/her
01:29:22
Use specific URL codes in emails
Coleen Carper
01:29:41
We have asked people when they come in how they heard about us
Tiffany Allison
01:36:43
yes
Shimae Obie
01:42:34
Who is the author again?
Laura Formanek - she/her
01:44:28
television commercial
Facilitator Erik
01:44:57
Radio advertisement?
Janet Lewis
01:45:38
Billboards
Janet Lewis
01:49:06
Facebook
Laura Formanek - she/her
01:50:35
Are you allowed to send that to people without their permission to opt-in?
Keirstin
01:56:21
Better to get something out there than to get it perfect and never get it out there.
Laura Formanek - she/her
01:58:57
And use tools that you already know how to use, vs being worried about technology or software
Laura Formanek - she/her
02:02:37
Last week I received a newsletter telling me about an arts and humanities grant, so I reached out to non-profits I wanted to work with to collaborate to write a grant application together for a video project
Janet Lewis
02:02:43
Our best connection for strategic alliances has been thru our Chamber of Commerce.
Janet Lewis
02:03:24
Sign up for Target Small Business for the State of Iowa.
Janet Lewis
02:04:42
or their mugs from their local engraver!
Keirstin
02:05:45
ex: dsm hummingbirds
Facilitator Erik
02:07:05
I have used DSM hummingbirds and there was a huge return!
Katie Hentges @ The Iowa Center
02:07:08
The Iowa Center is having a Small Business Essential next Tuesday at noon with Emily Steele (founder of DSM Hummingbirds). Sign up here:https://www.eventbrite.com/e/181951871947
Laura Formanek - she/her
02:10:41
google, yelp
Tiffany Allison
02:14:33
Organically
Tiffany Allison
02:14:49
providing good service
Janet Lewis
02:14:50
we ask our customers
Laura Formanek - she/her
02:21:59
check it in different web browsers :)
Janet Lewis
02:28:01
We just want everyone to like us!! That is our fear!
Janet Lewis
02:34:25
Fear of negative reviews??
Shimae Obie
02:36:05
Thank you!