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VCET Lunch & Learn: Search Engine Optimization (SEO) and Digital PR - Shared screen with speaker view
Kearns, Sarah C.
14:52
Hi Everyone, so glad to be here!
Phoebe Lo - VCET (she/her)
15:09
https://www.vtsbdc.org/
Phoebe Lo - VCET (she/her)
15:33
https://erikaaustin.com/https://www.linkedin.com/in/erikaaustin/
Phoebe Lo - VCET (she/her)
17:42
Feel free to ask questions right here in the chat or unmute yourself at the end!
Phoebe Lo - VCET (she/her)
18:55
ContentRelevanceExpertiseAuthorityTrustEarned
Phoebe Lo - VCET (she/her)
21:20
https://trends.google.com/trends/?geo=US
Phoebe Lo - VCET (she/her)
23:56
Back rub?
Sam Roach-Gerber - VCET - (She/Her)
24:10
No clue!
Kearns, Sarah C.
24:18
No idea!
Sam Roach-Gerber - VCET - (She/Her)
24:32
Ew
Kearns, Sarah C.
24:38
Wow Phoebe!
Phoebe Lo - VCET (she/her)
24:54
I only knew that because of Erika!! Haha
Chris B.
25:29
I was going to Google it, but pretty sure that's cheating...
Sam Roach-Gerber - VCET - (She/Her)
25:43
You mean “back rub” it Chris? LOL
Kearns, Sarah C.
28:10
Thank you :)!
Phoebe Lo - VCET (she/her)
28:21
Thanks Erika!!
Phoebe Lo - VCET (she/her)
28:32
Here is the link to join the Vermont Startup Collective (it’s free!) https://www.vermontstartupcollective.com/
Lauren Thomas
30:33
How many backlinks should you be getting?
Kearns, Sarah C.
32:17
yes, would like to know how to disavow bad links (just had a client experience this today!)
Chris Jones - The Bow Knows VO
32:59
In the case of WordPress, are you familiar with Yoast vs. Rank Math?
Kearns, Sarah C.
33:18
Thanks!
Phoebe Lo - VCET (she/her)
33:34
https://support.google.com/webmasters/answer/2648487?hl=en
Phoebe Lo - VCET (she/her)
34:44
SEM Rush: https://www.semrush.com/
Phoebe Lo - VCET (she/her)
38:20
https://search.google.com/search-console/about
Phoebe Lo - VCET (she/her)
38:59
https://www.bing.com/webmasters/help/my-sites-05a5a164
Phoebe Lo - VCET (she/her)
39:45
analytics.google.com
Phoebe Lo - VCET (she/her)
40:52
https://searchengineland.com/seotable
Phoebe Lo - VCET (she/her)
41:19
https://learndigital.withgoogle.com/digitalgarage
Phoebe Lo - VCET (she/her)
41:34
https://www.yourprimer.com/?force_layout=True
Sam Roach-Gerber - VCET - (She/Her)
41:51
Any tips for optimizing old content?
Sam Roach-Gerber - VCET - (She/Her)
42:35
I was going to ask the same thing, Phoebe!!
Kearns, Sarah C.
42:42
If we were to leave here and do 3 things, what would be the priorities - I loved this and there is so much! I know we get overwhelmed.
Marina McCoy (she/her)
44:42
I was on the other side of the street
Marina McCoy (she/her)
44:44
hahaha
Phoebe Lo - VCET (she/her)
44:57
:) We were there together!
Marina McCoy (she/her)
46:45
Wait what was that resource
Emily Bradbury
46:53
Press release distributed via the wire services (BusinessWire, GreenWire, etc) often get picked up by lots of random, automated news sites— which the wires claim boost SEO. Would you consider those toxic links though?
Marina McCoy (she/her)
47:12
Thanks!
Sam Roach-Gerber - VCET - (She/Her)
47:51
Bumping Sarah’s top 3 question!
Kearns, Sarah C.
48:05
Sam :)
Kearns, Sarah C.
49:38
Thanks for the answer, Erika! Google search console. Got it!
Marina McCoy (she/her)
50:45
Awww
Marina McCoy (she/her)
51:01
We sometimes re-post clients blogs on our websites/blogs
Marina McCoy (she/her)
51:04
Very good advice!
Phoebe Lo - VCET (she/her)
52:44
This Lunch and Learn is sponsored by Vermont Small Business Development Center (VtSBDC), expert advisors providing guidance to Vermont's small businesses impacted by COVID-19. Learn more at vtsbdc.org, home of the Recovery Roadmap and a host of resources for recovery, reinvention, and resilience.
Phoebe Lo - VCET (she/her)
52:54
https://erikaaustin.com/
Kearns, Sarah C.
53:01
Thanks, Phoebe!
Nora Ganley-Roper
57:34
If we’re choosing between writing a blog post and pitching a story to a trusted media outlet, is one more likely to drive long term traffic to our site?
Sam Roach-Gerber - VCET - (She/Her)
59:27
Great question Nora!
Nora Ganley-Roper
59:36
Thanks :)
Holly
59:36
Thank you, everyone!
Nora Ganley-Roper
01:00:02
Super helpful, thank you!
Stephen Dybas
01:02:19
Thanks for this content.
Kearns, Sarah C.
01:02:32
Audience plant ? ;)
Marina McCoy (she/her)
01:02:46
This was really helpful!
Kearns, Sarah C.
01:02:51
So helpful! Great to have tangible steps!
Andria Denome
01:03:04
Thanks!
Marina McCoy (she/her)
01:03:05
I loved the short presentation with a long/active Q&A
Sam Roach-Gerber - VCET - (She/Her)
01:03:06
Thank you Erika!!
Chris Jones - The Bow Knows VO
01:03:09
Thank You! Great info!
Chris B.
01:03:15
Thank you!
Lauren Thomas
01:03:16
Thank you!!!!!
Nora Ganley-Roper
01:03:18
Thanks so much!!!!!