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NessLabs Newsletter Mastermind Call - with Josh Spector - Shared screen with speaker view
Leo Mascaro
13:17
Gotta get on a call, will be right back
y i n a ✨
16:06
Hello! Yes I was! Will be on mute / video off for the first half
y i n a ✨
16:10
But will be back on in full shortly!
Nate Kadlac
17:54
Thanks everyone for being here we’ll kick off in a min!
Marissa Goldberg
19:01
There was both a Zoom and Google Meet link in the invite. People might be at the other link.
Nate Kadlac
19:28
Oh good to know Marissa. I’ll look into that.
Nate Kadlac
21:37
Please feel free to add your questions here in the chat. We’ll call on you to ask them.
y i n a ✨
22:35
Great mindframe.
Julia Saxena
24:18
https://fortheinterested.com/subscribe/
Julia Saxena
24:55
Question for Josh: How do you find the high-quality resources you share in your newsletter?
Florian
25:52
Great question Julia
Leo Mascaro
27:41
Why have just 1 when you can have 3 newsletters at the same time? 😄
Florian
27:47
How do you know what your readers like most and how do you adapt what you share in your newsletter based on feedback?
Marissa Goldberg
28:34
Question: I launched my newsletter last week and it went amazing. Positive comments, grew subscribers by 20%, high open rate... now I'm feeling a little frozen over the second issue because I'm afraid it won't live up to the first. Any tips on getting over this?
Jesse J. Anderson
29:50
QUESTION: I often read/hear the advice of "finding your niche", but I also have heard many writers with successful newsletters saying "don't box in your content", suggesting that your newsletter should be more open to lots of ideas. How do you find a balance between a niche without limiting what you can write about?
Josh Spector
34:35
https://gumroad.com/l/newslettercuration
Ellen Donnelly
35:11
Hi Josh, QuestionWhats your view on the ‘role of the curator’ — having reading
Ellen Donnelly
35:21
Sorry sent too soon…
Nate Kadlac
35:48
Wow, a product that walks through what to include in a newsletter. Amazing minimalist mindset.
Nate Kadlac
36:59
Great question Marissa
Steven Wilkinson
37:12
@marissa can you share the link to your newsletter here please
Nate Kadlac
38:33
The way I get over the quality issue is to do it so often that I bury the crap, as quickly as possible.
Ellen Donnelly
38:36
Do you feel as a curator there is a role to be played ie condensing or summarising themes for your readers? I recently read about curators having a ‘duty’ to make the internet easier and less noisy for their readers. Feels like an added pressure to simplify. Do you have any thoughts on this? FYI I write long form but am thinking about starting hybrid long form plus curation
y i n a ✨
39:04
Psychology of loss aversion
William Willis
39:35
How do you deal with plateaus in newsletter growth? I’m going through one of those right now and thinking I should get out there and drum up more interest.
Suzy Lolley
39:35
I use the same format each week to make it easier on me and to allow the readers to know what to expect.
Steven Wilkinson
39:38
Thinking in Bets: Maker Smarter Decisions - Annie Duke
Erik Jones
39:40
+1 to Nate. The more you publish the less scary it is and the more unsubscribes feel ok because it just cleans the list more
Nate Kadlac
39:48
Great book ^
Marissa Goldberg
40:12
@steven http://subscribe.marissagoldberg.com/
Erik Jones
42:10
Josh amazing stuff so far. What is your advice for using social media for newer newsletters and how strongly do you feel about SEO for finding audience?
Leo Mascaro
43:23
@Marissa, treat each issue individually, don’t compare it. The format may be the same, but you’ll be talking/sharing about different things each time. It’s not going to be better or worse than the previous issues, they’re different.
Steven Wilkinson
43:25
Hi Karin, glad to see you here…
Marissa Goldberg
43:53
Thanks, Leo :)
y i n a ✨
44:12
+1 Leo
Nate Kadlac
46:51
Guilty
y i n a ✨
47:24
Narrow target audience, wide breadth of content is what I’m hearing
Steven Wilkinson
47:59
Sorry Ellen - you’re up next!
Karin
48:13
Hi Steven , happy to finally join everyone!
Nate Kadlac
49:00
@Yina I agree. Although I don’t know if I can pinpoint my audience quite yet. It’s definitely NOT designers.
Josh Spector
49:10
https://fortheinterested.com/the-first-thing-i-send-to-people-who-give-me-their-email-address/
Julia Saxena
50:48
Build in public principle
Nate Kadlac
52:51
Great question Ellen. I think about this a lot.
y i n a ✨
58:14
Takeaway: make things formulaic
Jesse J. Anderson
59:56
I think audiences prefer the predictability of a basic newsletter template as well. They can skip to the blocks of content that more appeal to them.
y i n a ✨
01:01:23
The list format creates a high-level flow for the writing process, this is awesome!
Whit Richardson
01:07:55
Thanks for joining us, Josh. Need to head out early, but appreciated your insights.
Whit Richardson
01:07:58
Bye everyone
y i n a ✨
01:08:19
Yay to systems!
Josh Spector
01:08:33
https://joshspector.com/creator-system/
Florian
01:11:46
Have to drop but such an illuminating conversation. Thank you so much Nate and Steven for hosting and thank you Josh for wisdom!
Nate Kadlac
01:11:57
Thanks Florian!
Steven Wilkinson
01:12:08
Thank you Florian - see you next time!
David Charles
01:13:50
I've got to go now, but lots of delicious food for thought. Thanks Josh and to Nate and Steven for setting this up!
Nate Kadlac
01:14:03
Envious of that
y i n a ✨
01:14:24
Literally have a task on my to do list to email you and Nate about a potential guest speaker :) reached out to Nate earlier!
Leo Mascaro
01:15:08
Thank you so much Josh!
y i n a ✨
01:15:35
Apologies for that last message, and thank you again Josh for such an informative session
Tatiana Figueiredo
01:16:07
Thanks Josh! This was great
Karin
01:16:34
Thank you so much!
Erik Jones
01:16:37
Love that facebook group had no idea that was yours!