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Nationwide's EX2020 Session: The Business Model Canvas – The Human-Centered Way - Shared screen with speaker view
Renee MacFarland
11:34
Hi everyone!
Erin Findsen
11:59
Hello, Renee!
Beth Johnston
22:17
https://en.wikipedia.org/wiki/Business_Model_Canvas#/media/File:Business_Model_Canvas.png
Renee MacFarland
22:19
Do you use a tool like Miro or Mural?
Erin Findsen
22:28
We use Miro
Renee MacFarland
22:57
Thanks!
Renee MacFarland
25:25
I love how you use this to help with generative research. A lot of times, it's hard to get funding to even do generative research
Erin Findsen
25:44
The struggle is real, Renee!
Erin Findsen
26:24
It can help demonstrate why that type of deeper qualitative research might be needed in a particular space
Sophia Prater
27:22
Do you have any examples of this in use at nationwide? I would love to see an “active canvas”!
Sophia Prater
28:15
Or just to talk through
Christine Eng
28:17
How often do you fill this out with the team? Is it just once in the beginning of working at working with a new group or is it a recurring activity?
Ruth Choi
28:40
How do you manage multiple options that you are considering? Do you map on multiple canvases? Or have you put them all on one?
Jon Fukuda
29:04
It’s great to see this in the enterprise context, I’ve seen this a lot in the startup arena, but it’s definitely a tool to drive innovation in a continuous integration/design scenario at an enterprise org. “Intrepreneurship”.
Jon Fukuda
30:01
I’ve also seen the empathy map to help drive understanding of users and the solution map to suss out pains/gains relationships as the apply to the customer needs.
Kristen Ramirez
30:11
Do you use this in conjunction with a lean canvas or anything at a lower altitude?
Renee MacFarland
30:12
Ruth, maybe put them all on a impact-effort matrix?
Sophia Prater
30:28
Here’s one for Netflix! https://businessmodelanalyst.com/netflix-business-model/
Kate Wren
32:23
Sometimes you can find filled in examples online: (eg. https://corporatefinanceinstitute.com/resources/knowledge/strategy/business-model-canvas-examples/)
Sophia Prater
34:06
Thanks Kate! This is awesome.
Kristen Ramirez
37:18
Exactly - how to get strategy into our action streams
Renee MacFarland
38:09
I found an interesting article on switching this tool up to have desirability on the left side -> https://kromatic.com/blog/business-model-canvas-for-user-experience/
Kristen Ramirez
38:11
100%, thanks!
Renee MacFarland
38:42
Thanks for the great presentation!
Marga Tokar
38:42
thanks
Kristine Spengler
38:50
Thanks!
Jenny Lee
38:52
Thank you!
Brandon Murdock
38:57
Thank you!
Chris Lapena
38:58
Thanks!
Erin Findsen
39:07
bye, everyone! Thanks for your participation!