Zoom Logo

2021 YEAR IN REVIEW - Shared screen
Josiah Kimanzi
01:47:58
Good afternoon Susan. Happy New Year.
Vincent Kioko
01:48:26
Good afternoon everyone
Joseph Mugure
01:48:47
Afternoon Susan
Danny Ngugi
01:50:36
Good afternoon everyone!
Lucas Okinyo
01:51:26
Good afternoon ALL.I just don't know whether it's my network that's not stable or the host's
ISA Africa
02:02:36
We will discuss not just trends but trends that are tangible and usable- Vuyo.
Shaun Bukusi
02:05:07
Effective.
Colletta Maluti
02:05:20
Got the attention it was looking for
Nkatha Gitonga
02:05:20
The sauce is hot!
Shem Oluchiri
02:05:20
Disruptive, Effective, Message Directly Home
Zachary Nyabayo
02:05:33
shows the product can withstand the disruption
Shem Oluchiri
02:05:35
Sause is super Hot
Evans Owuor
02:05:38
Looks like it was burnt by the hot sauce
LESLIE OBERI
02:05:38
they wanted to attract attention
Jeremiah Nganda
02:05:39
Creative but not effective
Richard Wanjohi
02:05:39
It's Hot!
Joseph Mugure
02:05:48
curiosity
Joseph Mugure
02:05:57
curiosity provoking
Nyawira Ndegwa
02:06:02
Has you looking more than twice.
LESLIE OBERI
02:06:02
they wanted to attract attention of Kenyans and how the source is jot
Josiah Kimanzi
02:06:27
Moto sana
Joan Mbuga
02:06:47
Looks like it got burnt, but I believe it is an advertisement of chilli so hot the billboard caught fire!!!!
Martha Kimore
02:07:00
Creative, Bold, Product can't really be seen unless you pay attention.
Wilfred Onsongo
02:07:03
burnt for being provocative to the public
Konrad Okello
02:07:07
Billboard was 'burnt' by the product to demonstrate the brand's USP, which is extra hot flavour.
HUAWEI P30 lite
02:07:51
Pulls attention, brand message is effective
Josiah Kimanzi
02:07:54
In Naija, you say....ii don peppe dem...wel wel
Kahora Ngari
02:07:56
A good innitiative but could have had better excution because the ocal market is new to such witty ads
Anne Kamunge
02:07:58
loss of revenue and opportunity to communicate to your consumer..
Monny Githang'a
02:08:21
unique concept that stirs the attention of the viewer
Betty Akidiva
02:08:38
the aim is to show how hot the sauce is but the message can easily be missed and miscommunicated
ISA Africa
02:12:09
Consumers have become very price sensitive
Ian- ISA
02:12:10
"Notably, consumers are price sensitive regardless of products offered," Francis Gachagua, CEO OnePulse Kenya.
Zachary Nyabayo
02:13:03
raha Chocolate or?
Ian- ISA
02:13:24
Cosumers are more drawn to products they use daily.
Ian- ISA
02:13:31
Consumers*
Ian- ISA
02:17:22
Consumers can get tired of experiencing the same ads over a period of time.
Ian- ISA
02:24:09
Many consumers are not neccessarily not loyal to brands.
Ian- ISA
02:25:24
Influencers will continue to have a signifact role to play in advertising in the future.
Sheila Waswa
02:27:32
Wow very insightful Francis. Thank you very much.
LYNETTE KASUKU
02:28:10
Insightful session, thank you Francis
Shem Oluchiri
02:28:35
Interesting facts about Influencer Marketing: My question to Francis
Wanjiku Kinyanjui
02:29:31
Pop ups can be very intrusive from a consumer perspective. Are they really effective marketing tools
Shem Oluchiri
02:30:10
1. What's the impact of Influencer Suitability/Clout chasing/Online Drama with regards to purchase and transaction. We are certain the impact on awareness and reach.
Nkatha Gitonga
02:30:16
Great insights, how can financial services compete with FMCG's and e-commerce sites?
Wanjiku Kinyanjui
02:31:12
I agree that Bolt has done a lot of you tube ads but once you see the ad once or twice next time as a consumer I will skip ad😊. How effective is this?
Josiah Kimanzi
02:31:32
Insightful presentation, Francis. 54% or 1 in 2 brand users are not loyal. Should brand managers be worried.
Phyllis Maitha
02:31:32
Interesting format of presenting research insights.
Evelyne Kanyua
02:32:14
Any insights on the type of brand stories consumers are skewed towards (emotive or comical) especially when using influencer marketing since most influencers are entertainers
L S
02:32:24
How about B2B do the same insights apply?
Ian- ISA
02:32:38
The appeal is in how brands are well aware of their consumers' requirements.
Wanjiku Kinyanjui
02:32:58
I have never understood the Juicy fruit ad. But my daughter keeps dancing to it. Could she be the target consumer
LESLIE OBERI
02:33:18
do I have the app to access the survey ???
LYNETTE KASUKU
02:34:11
@ Wanjiku the team that did it realized that it did not make sense and then thought to add on the ad indicating it is a interview. Implying it is targeted to you
LYNETTE KASUKU
02:34:31
I just took note of it recently...
Ian- ISA
02:40:33
Brands must be intentional when it comes to influencers- they must understand who they appeal to,how and to what degree for optimum results.
Konrad Okello
02:41:25
I tend to think that many people believe that 'emotive' or 'emotional' communication automatically means the tear jerking type of stories but there are at least 7 different emotions. Having said that, what we call entertaining could as well be emotive so long as it evokes strong feelings.
Thulisile Galelekile
02:42:59
so true Vuyo. Linking influencers to the brand essence
Shem Oluchiri
02:43:50
100 percent Vuyo. Accurate Connection planning.
Josiah Kimanzi
02:44:59
Thanks Vuyo. Reminds me of the "aha" moment.
Josiah Kimanzi
02:45:18
Well done Francis.
Eva M.
02:45:35
Thank you Francis!!
Moses Kipkebut
02:46:02
well done Francis
Annette Sebba
02:46:04
well done Francis
Shem Oluchiri
02:46:04
Good Job Francis, We will discuss business.
ISA Africa
03:06:37
@consolata. We will send a summary of today's presentations to all attendees.
Zachary Nyabayo
03:06:53
cool
Joseph Mugure
03:07:06
super
Evelyne Kanyua
03:07:11
Any relationship between Ads Spend growth on Kass FM with increased spend by gambling industry as result of geo targeting?
Meshack Ndungu
03:07:24
Please do. Thank you
Moses Kipkebut
03:10:31
Good presentation Enock on Advertising Report
Josiah Kimanzi
03:10:46
Nice presentation Enock.
HUAWEI P30 lite
03:11:03
Very insightful
miriam waititu
03:12:04
Very interesting to see that OOH number . Thank you . In your research did you get any Data on DOOH(Digital OOH) or the focus was based on static structures only?
Ian- ISA
03:15:16
" Not only are corporate spenders gravitating towards digital platforms, but so is print media. Nonetheless, the latter's future remains subject to time," Enock Mokaya, Senior Researcher, ReelAnalytics.
Eva M.
03:26:15
Thank you Enock!!
Ian- ISA
03:31:09
"The use of prime time slots remains unchanged even with the adoption of influencers,"
Fatima Alimohamed - African Brand Warrior
03:32:39
Hi Everyone, we will stretch by 15 mins as what Mark has will lead to a lot of questions. Hope this is okay with you all.
Zachary Nyabayo
03:32:58
yap
Fatima Alimohamed - African Brand Warrior
03:33:03
asante
Moses Kipkebut
03:34:33
Good information Mark. It is insightful.
LYNETTE KASUKU
03:46:35
Great Insight Mark
Teddy Muthusi
03:49:04
This is brilliant 👌
miriam waititu
03:49:44
This is super brilliant . Thank you Mark
Konrad Okello
03:50:15
Damn. 2 hours passed just like that!
Fatima Alimohamed - African Brand Warrior
03:50:44
Yes, but we will continue in 2 weeks from now
Konrad Okello
03:51:06
Brilliant!
miriam waititu
03:51:24
Using Behavioral science to shift mindset .... Yes
Joseph Mugure
03:52:11
Brilliant.
Colletta Maluti
03:52:12
2 hours well spent. Looking forward to more sessions
Ian- ISA
03:53:53
Brands must be willing to objectively select influencers.
Richard Wanjohi
03:53:59
Thanks Mark for touching on sports betting. We better learn to live with it, regulate & effective taxation & funding of sports-related activities.
Josiah Kimanzi
03:54:01
Light Bulb Moment. Thank you Mark. Excellent as always.
Wanjiku Kinyanjui
03:55:00
Great Insights from all the presenters. I appreciate the information and the statistics
Josiah Kimanzi
03:57:20
Paul Merson spoke against celebrity sponsorship on betting on Sky Sports recently.
Gabriella Kanja
04:00:17
Great insights Mark!Which behavioural scientist did Mark reference; anyone?
L S
04:02:41
How do behavioral observations on customers impact adjustments to B2B marketing?
Ian- ISA
04:03:04
"Brands must be able to come out and have a stand in issues including what has been classified as taboo in society," Fatima Alimohamed, CEO, African Brand Warrior.
Carol Rimberia
04:04:13
Richard Shotton was the mentioned behavioral scientist. Check out his book the Choice Factory - a good read.
Gabriella Kanja
04:05:08
Thanks Carol!
Eva M.
04:05:44
Thanks Mark!!
Josiah Kimanzi
04:05:57
Thank you Fatima for exceptional moderation. and to Susan for this amazing engagement.
Fatima Alimohamed - African Brand Warrior
04:06:26
Thank you
Annette Sebba
04:06:54
Thank you, Panelists
Moses Kipkebut
04:07:15
Thanks Mark. This is great for global digital marketing and branding.
Mark Kaigwa - Nendo
04:07:37
Thank you, everyone. Much appreciated. Let me see if I can answer a few of the questions from you. What I recommend - try out our trend reports - https://nendo.co.ke for the free material.
Josiah Kimanzi
04:07:39
Data is the new oxygen. Brand managers need to explore this opportunity through strategic partnerships with Telcos
Willis Ojwang
04:08:04
Thanks for the interesting insights. Betting and/or Gambling is not new in the global markets but they have, to an extent, kept it 'safe.; The industry's growth trajectory in Kenya is quite steep. Question is, how can this behaviour change be driven while still keeping a healthy bottom line of the business?
Ian- ISA
04:08:10
"More can be done in innovation and enriching the bottom-up pyramid. " Vuyo Mkosi, Ogilvy Africa.
Richard Wanjohi
04:08:37
Thanks Susan and the team from ISA for kick-starting this conversation. Great insights from Francis- One Pulse on Consumers, Enock - Reel Analytics on the Media Landscape and finally the evergreen Mark on Digital Trends. +2hrs well spent!
Nkatha Gitonga
04:08:43
Fatima has been an exceptional moderator. Keen on time too! Special shoutout to the speakers for the insights. Each was very informative. Please share the presentations after this, thank you ISA!
Mark Kaigwa - Nendo
04:09:05
@Gabriella - Richard Shotton
Mark Kaigwa - Nendo
04:09:46
@Willis - I think the question is to learn and compare from customer journeys and see how to include the elements of risk/reward. A good example is banking where you can create a ‘prize-linked savings account’ which we discuss in our 2019 report here - hope you find it valuable https://nendo.co.ke/data
Josiah Kimanzi
04:10:38
BoP is a totally different ball game. Word of mouth is a bigger "influencer" and social connections, sadly, this large pool of consumers is largely ignored. Would be great to have a similar session, specific to only BoP consumers. Over to you, Susan and Fatima.
Mark Kaigwa - Nendo
04:10:42
@L S Behavioural science and behavioural economics impact the process of B2B marketing because even then, there’s mental shortcuts that people take and some of the same principles still apply. There’s some research from the B2B institute at LinkedIn that gives some great insights on this. One second I link you to it
Richard Wanjohi
04:11:00
@Mark, I'll reach out to you on the sports betting insights.
Mark Kaigwa - Nendo
04:11:13
Here you go - https://business.linkedin.com/marketing-solutions/b2b-institute/the-objectivity-trap
Mark Kaigwa - Nendo
04:11:34
Check this out too (I didn’t discuss how loyalty is significantly misrepresented, that’s to say it can be a lie to pursue it) more here -
Mark Kaigwa - Nendo
04:11:43
https://business.linkedin.com/marketing-solutions/b2b-institute/b2b-research/trends/the-loyalty-lie
Josiah Kimanzi
04:11:56
Thank you Vuyo for the amazing nuggets.
LYNETTE KASUKU
04:12:05
Thank you for this session
Joan Mbuga
04:12:49
This has been very informative, thank you panelists.
Konrad Okello
04:13:20
Great insights, guys!
Maxeen Owenga
04:14:10
Great appreciation to the panelists and ISA for bringing up such insightful information. Thank you and I look forward to the next session.
Mark Kaigwa - Nendo
04:16:12
Please check the Q&A tab - I’ve answered all questions there.
Wesley Kibet
04:16:32
Thank you very much for the session. Great insights.
Vivian Kamau
04:17:25
This was very insightful. Thank you, Panelists!
Kahora Ngari
04:18:25
A special thank you to Susan and the ISA team by extension, for organising this. Our amazing moderator Fatima. I appreaciate the panelists, thank you fprr your time and insights
Mark Kaigwa - Nendo
04:18:30
Karibuni sans and thanks for joining. 2 hours is a real privilege in these attention-starved days. 🙂