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LZF Seminar: Communications and Marketing - Shared screen with speaker view
Ginelle Testa
13:15
Hi! Ginelle here from Roca Inc.
Michael Cox
13:16
Good morning. Mike Cox here with Black and Pink Massachusetts (A LGBTQ prison abolition org).
DOROTHY WHITFIELD
13:16
Hello, Dorothy with EPIC Leaders
Eric Andrade Groundwork Southcoast
13:24
Good morning! Eric Andrade - Groundwork Southcoast
Chien-Chi Huang/Asian Women for Health
13:33
Greetings from Somerville, Chien-Chi Huang, Asian Women for Health
Lilly Marcelin
13:48
Lilly Marcelin -- Good morning everyone. Resilient Sisterhood Project
Candice Gartley/ADSL
14:00
Hello everyone - Candice Gartley here from All Dorchester Sports and Leadership
Doris Morales
14:20
Good morning, Doris Morales, board member from Hawthorne Youth & Community Center in Roxbury
Liz Kendall
14:45
Good Morning! Liz Kendall, Phillips Brooks House Association.
Divya Chaturvedi
15:07
Hi! Divya from Saheli
Janine Elkhoury
15:34
Hi Everyone, Janine Elkhoury, BBTMusic Marketing anad Communication Manager Lynn
Charlese Horton
16:47
Charlese Horton here with Black and Pink Massachusetts (A LGBTQ prison abolition org).
Michael Cox
17:12
Thats a zoom bomb
Michael Cox
17:15
:-)
Mona Ives
19:03
Hi! Mona Ives from Ansaar of Worcester. That was a unique experience! :)
Janine Elkhoury
21:47
yes
Rudy Luders
21:47
Good Morning everyone! Rudy Luders
Janine Elkhoury
21:56
Can we have a copy later please
Andres Del Castillo
22:07
Andres Del Castillo, Right to the City Boston. Good Morning Everyone!
Mona Ives
40:04
I miss clip art!
Chien-Chi Huang/Asian Women for Health
42:50
Can you please talk about the process of getting inputs from your stakeholders to guide you on developing these marketing materials?
Chien-Chi Huang/Asian Women for Health
47:46
The editorial team concept is very interesting. How can you ensure you write in a collective voice as a team?
Chien-Chi Huang/Asian Women for Health
50:56
How can you write in response to a diverse audience/stakeholders? Our program participants or volunteers might not have the same interests/literacy level as our provider partners or funders/sponsors
Michael Cox
54:45
We’re a small social justice org. Maybe one day we’ll be big like this.
Chien-Chi Huang/Asian Women for Health
56:24
If we don’t have the bandwidth to generate own content, how do we find copywriters who can translate our work and speak as us?
Chien-Chi Huang/Asian Women for Health
58:31
501 C 3 can’t lobby or endorse any legislations or bills so it’s tricky sometimes
Mona Ives
59:34
Are there marketing firms you can suggest that work with small businesses (and on a smaller budget)? We grasp all the concepts but lack the resources, time etc. to do this work.
Chien-Chi Huang/Asian Women for Health
01:00:23
We work with Universities/Colleges and they do projects for us as a client
Chien-Chi Huang/Asian Women for Health
01:00:45
The students from marketing classes do work for us
Michael Cox
01:00:52
We have a friendly comms professional who edits our pieces we run for free but we do the first draft. Networking and finding like minded professionals is helpful with that.
Mona Ives
01:01:33
yes, contract resource
The Lenny Zakim Fund
01:03:15
Shout-out to Divya!
Chien-Chi Huang/Asian Women for Health
01:04:09
We ask our stakeholders to write testimonials/reviews here and you can start your own organization’s page: https://greatnonprofits.org/org/asian-women-for-health-inchttps://greatnonprofits.org/org/asian-women-for-health-inc
Chien-Chi Huang/Asian Women for Health
01:04:19
https://greatnonprofits.org/org/asian-women-for-health-inc
Divya Chaturvedi
01:04:24
Thank you Eric...LZF is an amazing partner
Mona Ives
01:04:37
How important is it that your website be special and dynamic v. being current with social media?
The Lenny Zakim Fund
01:05:31
I think it depends on your target audience
Divya Chaturvedi
01:07:25
sorry I have to leave...thank you
Chien-Chi Huang/Asian Women for Health
01:11:16
It gets even harder when your constituencies speak different languages
Chien-Chi Huang/Asian Women for Health
01:11:32
And use different platforms
Chien-Chi Huang/Asian Women for Health
01:17:31
Can you elaborate more on how your editorial team work?
Chien-Chi Huang/Asian Women for Health
01:20:22
How do you monitor that? Analytic or online surveys?
Chien-Chi Huang/Asian Women for Health
01:23:11
How can a small organization (I’m the only full-time with 2 part-timers and 1 intern) build the infrastructures to do community engagement work like this? Do you have a playbook/toolkit or company manual?
Michael Cox
01:24:58
We’re in a similar boat. We’re very small.
Chien-Chi Huang/Asian Women for Health
01:26:57
How can you get people to interact/more engaging besides just click “like” or put an emoji sign to your post?
The Lenny Zakim Fund
01:31:33
5 minutes left. We can take 1 last question.
Michael Cox
01:32:09
Thanks for sharing with us today. I need to leave.
Julie McGovern
01:32:20
As a small non-profit do people have a recommendation on what social media options work best
Julie McGovern
01:33:13
linked in is more business
Mona Ives
01:33:24
if your donors are older and more established, Facebook is best. If younger/activist style audience, Instagram is better.
Charlese Horton
01:35:58
Thank youEveryone have a Wonderful Week
Doris Morales
01:37:48
Thank you for your time. Very helpful.
Rudy Luders
01:38:00
Thank you
Liz Kendall
01:38:00
Thank you!
Mona Ives
01:38:04
Thanks for sharing your insights
Lorena Iglesias
01:38:09
Thank you!