Hi Everyone, so glad to be here!

https://www.vtsbdc.org/

https://erikaaustin.com/https://www.linkedin.com/in/erikaaustin/

Feel free to ask questions right here in the chat or unmute yourself at the end!

ContentRelevanceExpertiseAuthorityTrustEarned

https://trends.google.com/trends/?geo=US

Back rub?

No clue!

No idea!

Ew

Wow Phoebe!

I only knew that because of Erika!! Haha

I was going to Google it, but pretty sure that's cheating...

You mean “back rub” it Chris? LOL

Thank you :)!

Thanks Erika!!

Here is the link to join the Vermont Startup Collective (it’s free!) https://www.vermontstartupcollective.com/

How many backlinks should you be getting?

yes, would like to know how to disavow bad links (just had a client experience this today!)

In the case of WordPress, are you familiar with Yoast vs. Rank Math?

Thanks!

https://support.google.com/webmasters/answer/2648487?hl=en

SEM Rush: https://www.semrush.com/

https://search.google.com/search-console/about

https://www.bing.com/webmasters/help/my-sites-05a5a164

analytics.google.com

https://searchengineland.com/seotable

https://learndigital.withgoogle.com/digitalgarage

https://www.yourprimer.com/?force_layout=True

Any tips for optimizing old content?

I was going to ask the same thing, Phoebe!!

If we were to leave here and do 3 things, what would be the priorities - I loved this and there is so much! I know we get overwhelmed.

I was on the other side of the street

hahaha

:) We were there together!

Wait what was that resource

Press release distributed via the wire services (BusinessWire, GreenWire, etc) often get picked up by lots of random, automated news sites— which the wires claim boost SEO. Would you consider those toxic links though?

Thanks!

Bumping Sarah’s top 3 question!

Sam :)

Thanks for the answer, Erika! Google search console. Got it!

Awww

We sometimes re-post clients blogs on our websites/blogs

Very good advice!

This Lunch and Learn is sponsored by Vermont Small Business Development Center (VtSBDC), expert advisors providing guidance to Vermont's small businesses impacted by COVID-19. Learn more at vtsbdc.org, home of the Recovery Roadmap and a host of resources for recovery, reinvention, and resilience.

https://erikaaustin.com/

Thanks, Phoebe!

If we’re choosing between writing a blog post and pitching a story to a trusted media outlet, is one more likely to drive long term traffic to our site?

Great question Nora!

Thanks :)

Thank you, everyone!

Super helpful, thank you!

Thanks for this content.

Audience plant ? ;)

This was really helpful!

So helpful! Great to have tangible steps!

Thanks!

I loved the short presentation with a long/active Q&A

Thank you Erika!!

Thank You! Great info!

Thank you!

Thank you!!!!!

Thanks so much!!!!!