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How To Really Move to Digital Marketing - Shared screen with speaker view
Christine Kessler
18:02
My issue is that another team that serves our entire organization manages all emails that go out. We're restricted by their deadlines, timeline, and capacity.
Rachele Neu - Michigan Alumni Travel
18:18
We have to share 2 content managers with our entire alumni organization so we get limited in what we can do because of all of the program areas they have to serve
Rachele Neu - Michigan Alumni Travel
18:30
Yes Christine! I was typing the same thing
Christine Kessler
18:49
I feel your pain, Rachele!
Jared Dial (he/him)
20:26
I get that Christine and Rachele. My issue is that our Comms team puts ALL of the marketing content on me, including web management, which is A LOT to do above and beyond all of the other responsibilities. And I am in no way a professional travel marketer!
Anna Pollock
22:03
still email
Rachele Neu - Michigan Alumni Travel
22:44
Print haha….but digitally speaking I guess email, but print still accounts for over 50% of our bookings
Christine Kessler
23:46
Same here! Some of our donors have opted out of email, so print is our only way to get to a targeted audience.
Rachele Neu - Michigan Alumni Travel
24:39
Yes! Christine we have a lot of the same battles!
Christine Kessler
25:20
I'm sorry, but I'm glad I'm not alone. :)
Rachele Neu - Michigan Alumni Travel
35:53
We are piloting a product through Einstein Analytics that will study how our alumni interact with out email communications and then suggest trips for them through additional emails
Rachele Neu - Michigan Alumni Travel
01:01:46
Bethany it froze again
Jared Dial (he/him)
01:01:48
It's frozen
Kerry Dyer (she/her)
01:01:54
yep frozen
Frieda - About Argyll Walking Holidays
01:02:07
yep
Michel LaRiviere (Travel Manitoba)
01:02:40
❄️
Bethany Morris
01:02:56
Working on it.
Jared Dial (he/him)
01:04:22
It's back
Frieda - About Argyll Walking Holidays
01:05:39
back on but a shame that we missed part of the discussion. Will it be in the recording?
Bethany Morris
01:10:40
We will have audio recording of it, but since the stream dropped temporarily, that will be a dead spot in the zoom recording.
Frieda - About Argyll Walking Holidays
01:11:47
ok thanks. that’s good to know.