Optimal Workshop's EX2020 Session: Framing UX Research For Stakeholder Buy-In - Shared screen with speaker view
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Nice presentation. The Qual/Quant divide seems to be a constant universal challenge. I blame the dominance of Marketing and Marketing research in the last century. The research process you are describing is and abductive reasoning process. Smart companies are gravitating to this ideology. Those who don’t will be left behind.
+1 to what @Jim said
I would love to have access to the recording and slides
Indi Young has good stuff on rich data and problem space research
This talk is my life <3 Thanks for the tips!
What do you mean by rich data?
Great job. Really clear.
Who do you go to for encouragement when second-guessing yourself
Fantastic framing of such universal uxr struggles
yeah it was amazing! thanks
What do those stakeholder meetings look like? What’s the agenda? What do you call the meeting?
Can you say more about how the two approaches (inductive, deductive) can work together?
Any tips on what is strategic sharing?
I’ve also heard that described as thick data
Demand for UXR is through the roof in the states. Same in NZ?
What do you do if one of the stakeholders is your boss and they have their own ideas about how to product should be and dominating the workshop / workflow of the work?
Good presentation! Cheers.
Yeah! very good point about a good facilitator! Thanks
Thank you folks, cheers! :)
Thanks so much!
Thanks a lot! Enjoy
Enjoy breakfast :)
Thank you very much!