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Assessment as Storytelling: Understanding possibilities, taking action, and communicating value
What difference do career services professionals make in clients’ lives? How do we contribute to the mission of the institutions and organizations we serve? How do we know? Advocating for and continuously improving the work that we do as career professionals begins with compelling responses to questions like these. But, who has time to answer them well?

This webinar frames assessment as a powerful tool to help career professionals “tell the story” of the impact of their programs, services, and resources in clients’ lives. We explore different types of assessment strategies (e.g., needs, participation, satisfaction, outcomes) that can inform the development and enhancement of career development programs.

We then discuss ways to make assessment activities both meaningful and manageable, as we connect them to day-to-day activities of our offices. Examples of completed assessment projects – shared from design, to findings, to use of results – provide illustrations and resources that can be translated into your own work settings.

Time Zones


Victoria, New South Wales, Queensland, Tasmania, ACT – 10:00
South Australia, Northern Territory – 09:30
Western Australia – 08:00


For times in your area please visit – www.timeanddate.com

May 19, 2021 10:00 AM in Canberra, Melbourne, Sydney

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Julia Panke Makela
Associate Director for Assessment and Research @The Career Center at the University of Illinois Urbana-Champaign
Julia is a Certified Career Counselor and a National Career Development Association Fellow with more than 20 years of experience embracing counseling, research, and program evaluation roles. Julia specializes in leading practitioner-engaged assessment projects that gather evidence to inform and continually enhance career development practice. She is especially passionate about building community around career services program assessment. She is the lead author of the National Career Development Association’s program assessment monograph, Learning outcomes assessment step-by-step: Enhancing evidence-based practice in career services, as well as a variety of assessment-related articles in academic journals and professional association publications. She established and maintains the Assessment and Research in Career Services (ARCS) Network