The world has changed. At some point virtual open days became the norm and ditching subject brochures in favour of content marketing, suddenly, didn’t sound like a terrible idea… But it didn’t happen overnight.
Since March 2020, university marketing and communications teams have been at war. It’s been messy, chaotic and (honestly) the test of our careers, but what have we learned? Join Kyle Campbell (Nottingham Trent University) and Nathan Monk (SMILE), as we cover:
- how the pandemic has changed the shape of university marketing
- examples of pandemic marketing that are here to stay
- catastrophes and some surprising ways university marketers responded to the pandemic
- what skills education marketers should sharpen for the post pandemic world