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Turn a Viewership Bump into a Long-Term Trend
Television audiences have jumped dramatically during the coronavirus pandemic as viewers have sought trusted sources of national and local news and information. With the right digital strategy and tools, broadcasters can turn those new viewers into highly engaged, permanent followers on mobile, OTT, web and social.

Jun 4, 2020 01:00 PM in Eastern Time (US and Canada)

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Kevin Eubank
Chief Meteorologist @KSL-TV Salt Lake City
Kevin joined KSL in 2006 and leads the number one weather team in Utah. Born in Bountiful, Utah, Kevin graduated from the University of Utah with a bachelor's in meteorology. He is a member of the American Meteorological Society and the National Weather Association and serves as executive director of the El Nino Foundation, a Utah non-profit and he owns and operates a private investment and consulting company.
Danielle Breezy
Chief Meteorologist @News 2 Nashville
A Certified Broadcast Meteorologist, Danielle has worked at Nexstar Media Group's News 2 Nashville since 2016. She serves on the American Meteorological Society's Board of Broadcast, studied atmospheric science at Cornell University and is involved with the American Lung Association, St. Jude Children's Hospital and the Nashville Humane Association.
Rodney Thompson
Senior Strategist @The Weather Company, an IBM Business
With more than 30 years of experience in product development, Rodney creates broadcast and digital products that enable local TV broadcasters to engage their audiences through new media. In the past 13 years, he has spearheaded highly successful, forward thinking products that help broadcasters improve audience loyalty and drive increased monetization across platforms. In April, Rodney authored a TVNewsCheck op-ed piece, Has Covid-19 Forever Changed the Weathercast?