Media are in the throes of building, expanding and optimising their reader revenue businesses. Some media companies are already driving millions of dollars in revenue by creating business units devoted to subscription strategies, products, user experiences, data-driven experiments and reader loyalty.
Our three Media Subscription Playbook webinars with Mather Economics and World Newsmedia Network will explore the three pillars of reader revenue: Acquisition (Master Class 1), Engagement (Master Class 2) and Retention (Masterclass 3), using detailed case studies and expertise as the foundation for every topic.
Participants will learn the keys to success in every subscription operation from the experts who have been building these revenue operations for years.
The webinars are free. Participants will receive presentations and links to the edited webinars. If participants attend all three webinars, they will receive an official certificate of completion from FIPP and Mather Economics.
Sign up now to join us for the first of the three Masterclasses!
Hosted by James Hewes, President and CEO of FIPP, and moderated by Martha Williams, CEO of World Newsmedia Network, our guests for the first Master Class include:
Matt Lindsay, President and CEO, Mather Economics
Nils van der Kall, Director, Marketing and Sales, Die ZEIT
Sidney Glastad, Acquisition Manager, Schibsted