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Topic

FESPA Coffee Break: Sales – How to reframe our sales approach as we come through the COVID-19 pandemic.

Description

Matthew Parker, Champion of Print, from Profitable Print Relationships steps in to help us reboot! Getting it right has never been more important when our customers have suffered and budgets are under scrutiny.

In this Coffee Break, Graeme Richardson-Locke FESPA’s Technical Support Manager is joined by Matthew Parker from Profitable Print Relationships who offer a wealth of experience in Print sales training & mentoring, Content creation for the printing industry and Social media services for printers. As a former print buyer Mathew is well known for sharing his expertise in the approaches that grab attention and lead to sales and those that fall flat every time. We’ll discuss the current situation and offer strategies to build your pipeline by understanding the new paradigm.

Time

Feb 2, 2021 11:00 AM in London

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Graeme Richardson-Locke.

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Message preview	Hi there, You are invited to a Zoom webinar. When: Feb 2, 2021 11:00 AM London Topic: FESPA Coffee Break: Sales – How to reframe our sales approach as we come through the COVID-19 pandemic. Register in advance for this webinar: https://us02web.zoom.us/webinar/register/WN_kZU3CNqwQr-PyqPsp1AR1A After registering, you will receive a confirmation email containing information about joining the webinar. ---------- Webinar Speakers Matthew Parker (Consultant @Profitable Print Relationships) After many years buying print, Matthew set up his own consultancy. Numerous printing companies asked him to share his secrets on how to get the best out of today’s buyers. Matthew now shares his buying experiences, good and bad, with the printing industry. Over his career Matthew received sales approaches from over 1,400 printing companies. The business advice Matthew provides comes from his unique view as a commercial buyer of print. Matthew works with a large variety of printing companies. Typically, he finds many of his clients are frustrated that so many conversations revolve around price, are struggling to stand out from the competition or are unsure about how to approach selling in today’s business environment Matthew works with his clients, providing training, mentoring and e-learning to help them create profitable new business. Matthew has worked with hundreds of printing companies including numerous leading print industry associations including Dscoop, FESPA, BPIF and IPIA.

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