You've no doubt heard a lot about Apple's iOS 15 update and what it means for your open metrics. And while the fact that open metrics will become even more unreliable might make you a bit uneasy, we see it as an opportunity to rethink and improve many email marketing practices.
Without reliable open data, marketers must focus on creating the most compelling and relevant email content possible. This ensures the best results from your program, whether measured by clicks, revenue and/or increased customer lifetime value. And we believe personalized kinetic email is the best way to do just that.
In this webinar, Robert Haydock, Zembula CEO and Garin Hobbs, SVP of Client Strategy, will break down exactly what kinetic email is and why you should use it. They'll also show you how to take it a step further by personalizing your kinetic email with the data you already have.
- What exactly is kinetic email?
- How can you personalize kinetic email?
- 5 use cases for getting started with personalized kinetic email
- Helpful tips and best practices
Time: September 16, 2021 10:00 AM PST
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Email Cheyenne.Ng@Zembula.com with questions or comments.