Search engines are our answer engines. Whatever we need, wherever we are, and at any time, we use search engines to find the information we are looking for.
Despite the power and universal use, many businesses don't know how to leverage search engine optimization (also known as SEO) to create content. Many companies may use SEO to validate or improve what has been created or is planned, but there are ways to use the trends and data within SEO research to actually create a content plan that helps improve your performance in search results and receive more organic traffic to your website.
During this webinar, Michael Hackmer will walk through some examples using SEMRush and other tools to showcase how SEO can be used to create effective content for your business or organization.
There will be time for a "Question and Answer" session following the presentation.