Facebook is a Pay to Play structure. Organic + Paid = WIN
We will cover the following:
- Why is it called Pay to Play?
- What is an Ad Campaign?
- Campaign Structure
- Setup - picking an objective or goal
- Targeting - who are you targeting, how do you target?
- Tracking - how can we see if this campaign worked?
- Ad Creation and Design Resources
Sofya Elperin-Smirnov is the owner/consultant of Elperin Consulting.
Her specialty is local small business. Sofya offers digital marketing training, consulting and full marketing management. She is an expert in paid search ads, email marketing, social media, content creation, website optimization and all digital and traditional marketing channels. She has been working in marketing and advertising for over 15 years.