As e-commerce rose rapidly during the pandemic, so did commerce content, emerging as a vital component of publishers’ revenues and a new way for retailers to connect with shoppers via review articles, listicles, comparison shopping articles and new product announcements.
Consumers crave authentic content they can trust and retailers can use commerce content to capitalise on this trust publishers have with their audiences to increase brand awareness, grow revenue, and acquire new customers.
Content has always been an enabler of e-commerce but the industry has largely been operating without any meaningful data or research. Until now.
Join us on Wednesday, 20th October at 11am to hear leaders in the retail and publisher space discuss the intersection of content and commerce. This webinar will reveal the results of an exclusive new global study conducted by FORTUNE, on behalf of Impact, to demonstrate how brands are attracting valuable traffic and a steady stream of revenue through commerce content.
Please note the registrant’s contact details will be shared with NORA and the webinar partnering organisation.