Social media platforms can be both a democratizing force and a dismissive space, simultaneously making research accessible and applicable to a wide audience while also rendering it reductive and dangerously generalized. In this workshop participants will develop a step-by-step plan to engage a wide audience with their research and applied projects without compromising rigor or grounded discussion. With the often complicated power dynamics inherent in Anthropology, to remain silent about political matters is, in itself, a political act. It is increasingly urgent that anthropologists think of themselves as engaged citizens, not simply researchers and practitioners. This workshop invites participants to expand their perspective on how their work is relevant to the public, and helps build the toolkit required to reach people outside of our discipline.