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A Marketers Guide: Privacy, Consent and Personalization in the Modern Privacy Era
With so many recent and upcoming privacy regulations, marketers need to rethink how they interact with users. How can marketers comply with privacy laws while maximizing opt-ins? How has the ecosystem responded to a privacy first world and what technology changes impact marketers? In this session we’ll answer these questions and you’ll learn how to streamline CCPA & GDPR compliance, leverage a transparent user experience to build trust with your audience, and collect first-party data.

Dec 9, 2020 01:00 PM in Eastern Time (US and Canada)

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Ethan Sailers
Marketing Solutions Engineer @OneTrust PreferenceChoice
Ethan Sailers serves as a Marketing Solutions Engineer at OneTrust PreferenceChoice™— part of the #1 most widely used privacy, security and marketing user experience technology platform. In his role, Sailers advises companies large and small on best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. Sailers is a Certified Information Privacy Professional (CIPP/E, CIPM) and earned a Bachelor of Science in Industrial and Systems Engineering from the Georgia Institute of Technology.