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thinktv presents: TV Spend, Strength, & Attribution (webinar)
Which categories spent the most on television advertising in 2021, and how can we measure the effectiveness of that spend? Join us on Wednesday, January 26th, for a webinar that will address these and other questions and introduce a new tool for accurately determining the effectiveness of advertising in our market.

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Nlogic presents Adgile

As Canada's leading provider of audience analysis tools for the TV and radio broadcast industry, media agencies, martech firms and more, NLogic helps clients bring data to life. In this launch presentation, David Phillips will introduce us to Adgile, a new and innovative way to measure the effectiveness of TV advertising in real-time. David will also share unique insights into the value of in-program advertising, including sponsorships and brand integrations. 

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Ad spend in 2021 from SMI

Thinktv Canada’s newest partner, Standard Media Index, is the trusted source of global ad spend and pricing intelligence, providing actual media investment figures across TV, Digital, and other media platforms in Canada.  This presentation includes an exclusive view of ad spend in 2021, one of the highest in Canadian history.  Linear TV was a driving factor in 2021, showing increases in investment versus both 2020 and pre-pandemic 2019.  This session will outline the areas of Linear TV that are delivering advertising confidence and will identify the changing patterns of digital ad expenditure, particularly in online video, OTT, and Connected Devices.

Jan 26, 2022 11:00 AM in Eastern Time (US and Canada)

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