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Engaging Nurses: Lessons from a Time of Crisis
Workforce is the number one issue facing healthcare organizations today—and potentially for months or even years to come. And nowhere is this issue more acute than with the critical audience of nurses, as COVID-19 burnout, skyrocketing labor costs, travelling nurse issues, and thousands leaving the profession are all taking their toll. How can healthcare marketing and communications executives help address these challenges?

In this webinar, you’ll hear how the Robert Wood Johnson Foundation engages and supports nurses through its SHIFT program. Join Beth Toner, Senior Communications Officer at Robert Wood Johnson Foundation, and Chelsea Rice, Associate Director, Content Creation at Revive, to examine:

• Key truths and learnings about how nurses want to be engaged
• How to apply these learnings to nurse recruitment and retention
• Other opportunities for marketing and communications to support workforce challenges

Aug 23, 2022 11:30 AM in Central Time (US and Canada)

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Speakers

Beth Toner
Senior Communications Officer @Robert Wood Johnson Foundation
Beth Toner has more than 25 years of experience in marketing and corporate communications. She is also a registered nurse with clinical experience in long-term care and community health settings. In her current role, Beth provides strategic communications support for programs that equip 21st-century leaders and researchers from all sectors to help build healthier communities and practices. Beth finds her work at the Foundation to be the perfect blend of her two passions: communications and healthcare.
Chelsea Rice
Associate Director, Content Creation @Revive
Chelsea joined Revive as a senior content creator after a career as a journalist and digital strategist, tackling content and communications from a variety of angles in healthcare for over a decade. She helps clients build narratives that connect with their communities, wherever and whatever form those stories may ultimately take.