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Tracking Flavor Trends in Organic
Want to learn more about the flavors, ingredients and regional influences shaping the organic food market? As we're heading into the trade show and product launch season, join the Organic Trade Association and NielsenIQ for a data-rich walkthrough of flavor trends in the growing organic sector. The data presentation will be followed by analysis from a panel of industry experts. If you are a trend watcher, sourcing director, food scientist, R&D professional, or retail merchant, you won’t want to miss this opportunity to gain insight into what organic shoppers are craving.

This webinar is complimentary for OTA members and $149 for non-members. If you have questions about your membership status or would like to pay to attend, please contact Danielle Cote, Membership Manager at dcote@ota.com.

Registration approvals may take up to 2 business days for approval. If you encounter any questions, please reach out to Danielle for support.

The webinar will be recorded. Register today to gain access to the recording when first made available on demand.


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Sherry Frey
VP of Total Wellness @NielsenIQ
Sherry Frey brings more than two decades of industry experience to her role as Vice President, Total Wellness at NielsenIQ. With a background in market research, innovation and consulting, she has elevated clients across the fresh, CPG and wellness industries, providing forward-thinking insights, combined with practical strategies. In addition to leading NielsenIQ’s Total Wellness team and industry engagement, Sherry has been a featured speaker at many national and international industry events, and is often sought as a media and analyst resource on topics related to consumer health, wellness and environmental issues. Sherry’s view of health and wellness spans beyond personal health and wellness, encompassing how we collectively think about the health of the planet.
Meg Major
Director of Industry Relations @NielsenIQ
Meg Major is director of industry relations for NielsenIQ, the world’s leading consumer intelligence company, where she is responsible for building industry connections and amplifying NIQ’s visibility and role as the go-to resource for the allied CPG and retail industry. Prior to joining NielsenIQ, Major served as a business journalist and award-winning content creator and strategist throughout her seasoned career covering the U.S. retail food industry in editorial leadership roles at trade media brands such as Progressive Grocer and Winsight Grocery Business. Major is a nationally known grocery industry expert and has also been a leader and advocate for promoting and advancing women in retail, having played a pioneering role in the creation of food industry’s premier women’s leadership recognition platform, Top Women in Grocery.
Brian Dey
Senior Merchandiser and Natural Stores Coordinator @Four Seasons Produce
Brian Dey’s self-proclaimed passion for produce merchandising is evident with every discussion he has, display he builds and person he trains. Brian’s ability to grow sales and create excitement at retail is second to none, and his positive methods on training and building confidence with all levels of personnel in stores is infectious. Brian is a frequent contributor to retail articles that are featured in The Packer/PMG. He is also a recipient of the Produce Business 40 Under 40 as well as a member of the 2021 Packer 25 as being one of the top 25 in the industry. Brian has been in produce retail for 34 years, with 24 of them at Four Seasons Produce.
Don Trouba
Director, Go-To-Market @Ciranda, Inc.
Don Trouba is Director, Go-To-Market at Ciranda, a leading supplier of certified organic, non-GMO and fair-trade food ingredients, including syrups, oils, starches and cocoa products. Trouba joined the company in 2021 and oversees Ciranda’s strategic marketing, product innovation and sustainability teams. Prior to joining Ciranda, Trouba led go-to-market for Ardent Mills’ specialty products division, with responsibility for marketing and sales of its ancient grains, heirloom wheats and product innovations. A graduate of the University of Nebraska, Lincoln, Trouba resides in Aurora, Colorado, with his wife seven kids.
Erin Harper
Global Director of Dairy @Whole Foods Market
Erin Harper has been with Whole Foods for almost 14 years, serving in a multitude of merchandising, operational, global and regional capacities. Erin has been working on the Whole Foods Global Merchandising team for the past 7 years; first, as a National Dairy Merchant for the 365 store concepts, then as a Global Category Merchant for all refrigerated beverages and now as the Global Director of Dairy, supporting a team of 12 as they push industry standards in both traditional and plant based dairy categories.
Angela Jagiello
Director of Education & Insights @Organic Trade Association
Angela Jagiello has been at OTA for over 10 years, serving as our Director of Education & Insights. She works on education programming tools, including the content development of our Webinars, planning conference content, such as Organic Week’s Conference Day, leading our retail market and consumer insights projects, and industry and consumer survey development and deployment. In addition, she works directly with the Retailer Council. Angela’s passion for organic agriculture as a solution for our planet, for consumers, and as a growing economy has been reinforced through work with retailers, manufacturers, members of the media, and advocacy groups. She has worked on issues that have both formed and challenged the organic proposition. Prior to her time at OTA, she served as Senior Manager of National Accounts for Dr. Hauschka Skin Care Inc, where she worked directly with some of the nation’s largest organic product retailers. She has a background in journalism and public relations.