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Use New Tourism Nova Scotia Research to Tailor Your Experiences to Appeal to Regional Visitors


Jun 23, 2020 09:46 AM

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Anna Moran
Director, Research and Policy
As Director, Research and Policy, Anna leads Tourism Nova Scotia’s research programs to support evidence-based decision making across the organization. She also leads key corporate initiatives, including strategic and business planning, and TNS’ performance measurement. Anna joined Tourism Nova Scotia in May 2014, a natural extension to her more than 20 years of experience in leveraging market research to inform strategic decision making. Most recently, Anna worked with Efficiency Nova Scotia, where she developed the organization’s market research practice. Anna holds a Bachelor of Commerce degree from Mount Allison University.
Heather Yule
Manager, Experience Development
With over 15 years of marketing, communications and tourism development experience, Heather nurtures strategic opportunities with industry and business partners to grow Nova Scotia’s tourism economy. Initiating and influencing the development of authentic, differentiating and compelling tourism experiences, Heather works with existing and emerging product areas and diverse stakeholders across the province. Currently leading the Experience Development team, Heather’s been with Tourism Nova Scotia since 2007. Previously she worked in marketing and communications with the Nova Scotia Museum and holds a Public Relations Degree from Mount Saint Vincent University.