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You’re Making the Wrong Content: Clever Ways to Reach the Online Generation


Feb 17, 2021 12:50 PM

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Dale Bertrand
President @Fire&Spark
Dale Bertrand is a marketer with extensive technical experience and an engineering mind. He focuses on SEO, content marketing and analytics for e-commerce and manufacturing companies. Before founding Fire&Spark, Dale built the machinery that runs the internet and managed marketing programs for Fortune 500 companies.
Sarah Weise
CEO @Bixa
Sarah Weise is the CEO of award-winning marketing research agency Bixa and the bestselling author of InstaBrain: The New Rules for Marketing to Generation Z. For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IBM, Capital One, Mikimoto, PBS, and Real Warriors, to name a few. Sarah helps brands achieve a laser-focus on their customers and build experiences that are downright addictive. She lectures at Georgetown University's McDonough School of Business on marketing strategy for the next generation, and speaks at conferences and corporate events worldwide.
Jessika Phillips
Founder @NOW Marketing Group
Jessika is a social media strategist known for her outspoken dedication to relationship marketing. She founded NOW Marketing Group in 2010 and the company is now a Forbes recognized Agency Partner and a certified inbound partner with Hubspot. Jessika teaches comprehensive relationship marketing, presents in a weekly videocast “Magnet Marketers” and hosts one of the largest social media midwest conferences, Social Media Week Lima.