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CB&A Expert Series: Driving Sales at Education Conferences
The education trade show is a sales and marketing tool without an equal. Unfortunately, industry events took a major hit amid COVID-19 and education companies felt the pain. But if current trends hold, trade shows will bounce back in 2022, making now the perfect time to optimize your selling strategy for events. In our next CB&A Expert Series webinar, Matt Gambino, founder at PROPEL Skills Development, will show you how.

In this webinar, you’ll learn:
–Why getting a stack of business cards is a losing strategy
–How to turn a casual visit to your booth into a mini-discovery meeting
–How to articulate your company's unique value using the CASH method
–How to identify whether exhibiting at a particular event is really worth it
–And much more!

Dec 8, 2021 01:00 PM in Central Time (US and Canada)

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Speakers

Matt Gambino
Founder @PROPEL Skills Development
Matt Gambino is the founder and owner of PROPEL Skills Development, a training and consulting company serving the education space. He is also a former educator, having served as an adjunct instructor at Bunker Hill Community College. Matt is routinely praised for helping people enrich their ability to present and sell all kinds of education solutions, and technology in particular. His best-selling book, 50 Minutes to Better Software Demos, is based upon his direct, to-the-point, and intuitive approach to demonstrating even the most complex EdTech software products and services.