A company’s executives can be a marketer’s greatest asset for moving the needle on your business objectives. Studies show that when an executive has a strong personal brand, it impacts everything from the company’s ability to recruit and retain talent, to the generation of new business to the company’s market value.
Personal and executive branding is all about developing a reputation for oneself that aligns with your goals of how you’d like to be perceived. Seasoned executives might say that reputations are earned through hard work, handshakes, promises delivered and quality time with others. But today, executives are challenged to find the digital equivalent of these things. Social networking, blogging, livestreams and podcasts are the cocktail hours and radio interviews of today.
Yet a 2019 study by Influential Executive showed that 46% of Fortune 500 CEO have no social media presence whatsoever. With a down economy, we need our CEOs to pull out every tool they’ve got to keep businesses alive - including the development of a strong personal brand on and offline.
In this webinar, we’ll hear from digital and executive branding experts, as well as executives who have figured out how to create a strong online presence. You’ll walk away with practical tips on how you can get your executives set up for success to begin driving business through a strong digital brand.
Moderated by: Kimberly Kane, President of Kane Communications Group
To Be Announced