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GDF WEBINAR | DIRECT from cow to consumer. More than a niche.
With increasing globalizations we have seen over the last decades the agricultural industry has been able to create a very efficient supply chain from famer to consumer. But what is the impact of this system on the appreciation of the craftsmanship of the individual farmers. Is there enough room for authenticity and quality in this homogeneous market?

In 2018 Lely introduced the Lely Orbiter: a mini - dairy processor that can separate milk at cow level, process it and bottle on the farm. It creates a different approach to create types of milk based on milk from individual cows, traceable milk and fresh milk, but it also enables the farmer to creates its own position in the supply chain.

In this GDF webinar Sergio Ooijens will explain the value they hope to bring to dairy farmers in this process and elaborate on the hurdles encountered along the way.

Please note that the time mentioned (8.30PM), is Amsterdam timezone. The webinar will last approx. 70-85 minutes.

Jun 16, 2021 08:30 PM in Amsterdam

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Sergio Ooijens
Head of the Value Team Processing and of International Marketing @Lely
Sergio Ooijens graduated as a mechanical engineering at the TU Delft in 1999, after which he started working at a international maritime equipment supplier, Royal IHC. Within this company he switched from fundament research, engineering to training and eventually to marketing. In 2016 he joined Lely as their Head of International Marketing and Communications. Since January this year he has taken the role of Head of Processing within Lely.