Long dominated by top-selling global fragrances like Chanel N°5, China’s fragrance market is undergoing a rapid shift towards lesser-known and niche brands, driven by an evolution in consumer tastes and a greater willingness to experiment, with important implications for the beauty industry as a whole.
Join Jing Daily on Thursday, September 23 at 9am EST as we chart the skyrocketing rise of China's fragrance market — fueled by demand from Gen Z and millennial shoppers — and the broader implications for the country's booming beauty sector. Among the topics to be discussed:
- What are the key influences driving young consumers' interest in beauty and fragrance?
- How are new beauty and fragrance brands from overseas successfully breaking into the - Chinese market, and how does the emerging local competition measure up?
- Who were the winners of the recent Qixi Festival shopping season, and what's in store for beauty and fragrance marketing during Singles' Day 2021?