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MDM Webcast: Six Steps to Accelerate Sales Using Digital Strategies
A very common obstacle to the success of a distributor’s digital sales transformation is getting the sales team onboard. Salespeople are often concerned they will either be burdened with extra administrative responsibilities, or worse, lose their jobs to a computer. When all critical components of a sales enablement program are in place, neither can be further from the truth.

In this webcast, the misconceptions born of these understandable concerns are turned on their head as Susan Merlo reveals in detail the real-life benefits both the company AND the salesforce will reap when six critical and almost always forgotten components are not overlooked.

To ensure your digital presence is elevated to its highest and most profitable level of success, don’t miss this webcast where Merlo shares the six steps from The Digital Distributor™ Program. She will explain why they are so critical to distributors in their efforts to maximize efficiencies of digital strategies, generate more valuable leads and increase sales cycle trajectory.


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Susan Merlo
Founder @The Digital Distributor
Susan Merlo is a Digital Sales and Marketing Consultant specializing in wholesale distribution. Her forthcoming book, "The Digital Distributor: Six Steps to Accelerate Sales," is a workbook-style guide that shows distributors how to build a strong digital foundation from which they can successfully communicate their value, manage and convert more valuable leads, and serve their buyers on their buyers' terms. She is also the founder of The Digital Distributor Program on which the book is based. Learn more at TheDigitalDistributor.com.
Mike Hockett
Executive Editor @Modern Distribution Management
Mike Hockett is MDM's executive editor, having joined the publication in March 2022. He oversees MDM’s editorial content and direction, coordinates with contributing authors, conducts interviews with executives in the wholesale distribution space and serves as the editorial face of MDM at industry events. He has extensively covered the distribution and manufacturing sectors since 2014. Hockett earned a degree in print journalism from the University of Wisconsin-Eau Claire and is based in Madison, Wisconsin.