Whilst it is exciting to have a strong portfolio of assets in development, it can cause significant internal challenges for commercial teams. Which is ‘most’ important? How much resource will be needed? When will it be needed? Where should it come from? What about inline brands?
In this webinar, the Branding Science team will be discussing the key questions companies need to focus on to successfully manage a portfolio, what insight is required to achieve this and how great decisions can be made for individual assets and the portfolio as a whole.